The Hollywood Reporter: Associate Manager, Creative Strategy
Penske Media Corporation · Los Angeles Metropolitan Area · Yesterday
On-siteWriting$85k–$95k/yrFull-time
About the role
The Hollywood Reporter (THR) is seeking an Associate Manager, Creative Strategy to support the development of cross-platform marketing programs that drive revenue growth and align with THR’s editorial voice, premium positioning, and brand objectives.
Responsibilities
- Support the development of integrated marketing strategies and custom programs for advertisers across THR platforms
- Contribute to brainstorms and help shape creative, insight-driven ideas for prospective and existing clients
- Develop compelling proposal materials, pitch decks, and sales narratives that clearly communicate THR’s value proposition and premium audience
- Partner closely with internal teams including Sales, Editorial, Video, Account Management, PR, Research, Design, and Events to develop cohesive marketing programs
- Assist in the execution and project management of sold campaigns, helping ensure timelines, deliverables, and internal coordination remain on track
- Help develop proactive marketing packages, category narratives, and advertiser-facing materials that support strategic outreach efforts
- Collaborate with design and research teams to source supporting assets, audience insights, and presentation materials
- Maintain a strong understanding of entertainment, media, cultural, and advertiser trends to inform creative thinking and proposal development
- Support internal knowledge-sharing by helping organize marketing materials, case studies, and sales resources
Qualifications
- 3–6 years of experience in publishing, media, agency marketing, entertainment, or digital media
- Strong creative writing and storytelling skills with the ability to craft polished marketing materials and presentations
- Experience contributing to integrated marketing campaigns, custom content initiatives, and advertiser proposals
- Excellent presentation and communication skills with proficiency in Keynote, PowerPoint, and Excel
- Highly organized with the ability to manage multiple priorities and deadlines in a fast-paced environment
- Collaborative, proactive, and solutions-oriented mindset
- Passion for entertainment, media, and The Hollywood Reporter brand
- Comfortable working across multiple stakeholders and balancing creative development with executional follow-through