THE GRINCH, THE MUSICAL INTEGRATED CAMPAIGN
Born&Raised · Campaign, TN · 1 mo ago
MarketingFull-time
About the Project
The goal was to attract cynical New Yorkers to a musical of Dr. Seuss's classic story, THE GRINCH, THE MUSICAL, through a nontraditional competitive campaign.
Campaign Overview
The campaign, titled "CATCH THE GRINCH," called on The City to stop the Grinch before he stole the whole town, and utilized a variety of media channels, including strategy, digital, website, print, outdoor, social, film, influencer, and creative innovation.
Location
The project is based out of 134 10th St. NW, #3, Charlottesville, VA 22902.