The Creamery Marketing Specialist

Social Media Management & Content Creation

• Create, execute, and evolve a comprehensive social media strategy.
• Create and manage monthly content calendars across all brand channels.
• Concept, shoot, and edit engaging social content (photos, reels, TikToks, etc).
• Fully manage and own all social media communities and channels.
• Track performance, report on analytics, and provide strategic recommendations for growth.

Graphic Design

• Manage and execute incoming graphic design requests.
• Design sales collateral, on-site signage, digital ads, event flyers, and other brand assets.

Email & SMS Marketing

• Evolve and elevate our existing email and SMS marketing strategies.
• Create, test, and manage targeted audience segmentations.
• Design, write, and deploy all marketing campaigns.
• Analyze campaign performance, reporting on metrics to optimize future outreach.

Community Building & Storytelling

• Be the "boots on the ground" storyteller at The Creamery—uncovering and sharing compelling stories about our guests, farmer-owners, team members, and heritage.
• Act as a brand ambassador, comfortably interacting with the community.

Ecommerce & Retail Support

• Work cross-collaboratively with internal teams to drive and grow our ecommerce business.
• Identify in-store marketing needs and promotional opportunities to support retail business growth.

Education & Experience

• Undergraduate degree in marketing, business administration, or related curriculum (or equivalent combination of education and experience).
• 1–3 years of professional experience in marketing, social media management, or a related field.

Knowledge, Skills & Abilities

• Proficient in graphic design software, including Adobe Illustrator, Photoshop, and Canva.
• Knowledge of and skill with Microsoft Office Suite.
• Proven track record in social media strategy, content creation, and community management.
• Exceptional writing and communication skills with a sharp eye for detail.
• A true "people person" who is genuinely comfortable talking to guests, asking questions, and building relationships.
• Comfortable appearing in front of the camera on occasion for social content.
• Creative, strategic thinker who uses data and analytics to inform marketing decisions, and creates beautiful designs that align with the brand.
• A fast learner who can pick up new tools quickly.