The $3M Sensory Kit Business Hiding Inside the Squishy Boom

The Play

• Sell schools a documented, procurement-ready classroom sensory kit with numbered SKUs, per-item cleaning protocols, and a prepaid annual refresh plan.
• Year one sales target: $120,000 to $170,000 for 30 districts at eight kits each.
• Year three sales target: $1M to $3M.

Full 18-Item Kit Spec and the No-Go List

• Pricing ladder from $349 kit to $4,900 district.

Paid Pilot Script and OT Outreach Emails

• Six months to build procurement relationships, replenishment revenue, training, and usage data.

No-Moat Built from Compliance Paperwork

• Fixed contents, fixed part numbers, restocked on a schedule.
• No one should mistake this for a billion-dollar software company.

Starter Kit is the Wedge

• Procurement relationships, replenishment revenue, training, and usage data are where the durable value piles up.

Demographic Demand

• CDC's monitoring network identified one in 31 eight-year-olds with autism in 2022, up from one in 36 in 2020.
• About 7.1 million U.S. children ages three through 17 have received an ADHD diagnosis at some point, about one in nine.
• About 7.5 million students ages three through 21 were served under IDEA in 2022–23, up from 6.4 million in 2012–13, and now about 15% of public school enrollment.

What the Incumbents Actually Sell

• School Specialty's Abilitations line sells Self-Regulation Sensory Kits that range from $220 to $390.
• Fun and Function sells classroom break boxes in the mid-hundreds.
• Lakeshore Learning sells simpler calming kits.
• Treatment Shoppe assembles teacher kits chosen by school-based OTs.

Design the Kit as a System

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