Test & Learn Personalization Strategist

About the Role

We’re seeking a data-driven and collaborative Test & Learn & Personalization Strategist to help drive experimentation and audience-based optimization across our T1 brand websites. This role will co-lead a cross-functional test-and-learn program, partnering closely with Analytics, Media, UX, and agency teams to identify, prioritize, and evaluate opportunities to improve site performance. While not owning overall site experience strategy or directly executing within platforms, this role plays a critical part in ensuring that testing, audience insights, and personalization opportunities are continuously identified and activated. As a key part of Demand Generation, this role will help ensure that inbound traffic is met with relevant, data-informed experiences, particularly across upper- and mid-funnel journeys.

Key Responsibilities

• Co-lead a cross-functional test-and-learn program across T1 brand websites
• Partner closely with Analytics to define hypotheses, success metrics, and testing frameworks
• Help prioritize and maintain a testing roadmap aligned to business and campaign goals
• Ensure learnings are documented, shared, and applied across teams
• Work in close partnership with Analytics to design, evaluate, and scale experimentation efforts
• Collaborate on test readouts, performance insights, and optimization recommendations
• Help translate data into clear, actionable next steps for cross-functional teams
• Help identify and define audience-based personalization opportunities across T1 websites
• Partner with internal teams and agency to activate and refine audience experiences
• Contribute to personalization strategy through insights, testing, and audience learnings (does not own end-to-end strategy or execution)
• Maintain working knowledge of tools such as Adobe Target and Adobe Audience Manager to effectively collaborate with execution teams
• Partner with Media teams to align campaign audiences with onsite experiences
• Identify and test entry point and landing experience opportunities based on traffic source and audience intent
• Support optimization of upper- and mid-funnel journeys through coordinated testing and insights
• Partner with Media and Creative teams to test and optimize dynamic and automated creative variations, enabling scalable experimentation and personalized experiences across audiences and entry points
• Manage agency partners responsible for test execution and personalization activation
• Ensure agency deliverables are strategically aligned, high quality, and delivered on time
• Provide clear direction on testing priorities, audience use cases, and optimization opportunities
• Partner with UX, Product, Content, Analytics, and Demand Generation teams to bring testing and personalization initiatives to life
• Act as a connector across teams to ensure alignment between audience strategy, media, and onsite experience

Basic Qualifications

• Bachelor's degree
• 3+ years of experience in digital marketing, experimentation, personalization, or website optimization
• Experience working with A/B testing and personalization platforms (Adobe Target preferred, not required to be hands-on)
• Familiarity with Adobe Audience Manager or similar audience platforms
• Strong experience partnering with analytics teams to drive data-informed decisions
• Experience working with or managing external agencies
• Understanding of audience segmentation, media-to-site alignment, and customer journeys
• Automotive or similar industry experience preferred

Key Competencies

• Strong test-and-learn mindset with ability to influence without direct ownership
• Excellent cross-functional collaboration and coordination skills
• Ability to translate data into clear direction and prioritization
• Comfortable operating in a matrixed environment without direct control over execution

Benefits

Comprehensive Health & Well-being Coverage: From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.

Family Building Benefit: We proudly support all paths to parenthood- including fertility and infertility treatments, adoption services, and gestational surrogacy.

Generous Paid Time Off: We believe in work-life balance. That’s why we offer:

• 17+ paid holidays, including shut-down from December 24th through New Years Day every year.
• Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.

Competitive Retirement Savings Plans: We Help You Plan For The Future With

• An employer match on contributions to your 401k, Roth, and Catch-Up plans
• An employer contribution, even if you don’t contribute

Income Protection & Insurance Options: Benefit from both employer-provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc. - supporting the needs of you and your family and ensuring peace of mind.

Company Vehicle Lease Program: Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.

Support for Your Growth and Giving Back: We believe in investing in your future and your passions:

• Tuition reimbursement
• Student loan refinancing programs
• 18 paid volunteer hours each year to make a difference in your community

And so much more! When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.

This response is AI-generated, for reference only.