Lead - Marketing Platforms & Personalization Strategist
About the role
The Lead - Marketing Platforms & Personalization Strategist is responsible for delivering best-in-class channel strategies and new marketing personalization capabilities; unlocking value for our customers, clients, and our organization. Collaborating with cross-functional teams, he/she will support the tactical business enablement of a transformative roadmap ensuring executional delivery of our Martec and other related value stream initiatives tied to omni-channel marketing; with a focus on evolving our marketing capabilities, channels, media and platforms that enable personalized customer experiences. Delivering on the marketing value stream OKRs, driving business growth through acquisition, customer engagement and retention strategies. Reports To: Senior Manager and above. Direct Reports: 0.
Responsibilities
- Develops marketing channel capabilities as part of our Operating Product Model and/or with external vendors to advance personalization of our cross-channel marketing tactics. (20%)
- Manages vendor relationships associated with channel platforms or Martec capabilities, oversees invoice and expense reconciliation, and implement process optimizations. (20%)
- Collaborates with Acquisition and ECM marketing teams to bring marketing platform, process or new capability opportunities into marketing planning cycle serving as the SME channel marketing standards, capabilities, and establishing best practices. (20%)
- Proactively monitor acquisition performance trends across partners, products, and channels. Collaborates with Analytics and CDAO to develop or