Test Job - Rakel

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

About the role

The Starcom team is seeking a Vice President, Paid Strategy and Planning to support a large telecommunications client. This position will focus on media innovation for the account.

Responsibilities

• Develop innovative, high-level media strategies to achieve client’s marketing and business goals, based on a clear understanding of objectives, substantiated by data and insights
• Deliver scalable frameworks to support long-term marketing growth
• Ensure strategic integrity across all client-facing deliverables, inclusive of work led by other teams such as audience prioritization and never-been-done-before ideas
• Clearly and concisely communicate media strategies through compelling storytelling and data visualizations for client leadership
• Be an independent thought leader who builds positive relationships with client leadership and works collaboratively with discipline partners
• Drive innovation and thought leadership to generate modern marketing solutions
• Problem solve using critical thinking skills, data, and research
• Maintain an in-depth knowledge of media industry news and client business (current and historical perspectives) with a focus on upstream initiatives
• Be part of a center of excellence for higher-order strategic needs beyond campaign execution
• Partner across teams to identify and validate emerging opportunities across audience, media, and measurement to support the case for new campaigns and initiatives

Requirements

• 12-15 years of experience in media planning/strategy with progressive levels of responsibility
• Able to strategically plan campaigns to achieve client’s goals and KPIs
• Experience across all media types (e.g., national, local, social, direct, programmatic, search)
• Experience with MMM, ROI models, brand health research, media attribution models, and research to interpret data and apply learnings to media
• Able to anticipate and quickly assess continually changing client needs to adapt deliverables accordingly
• Able to move quickly, with agility and patience, to meet client timelines
• Ability to translate data into viable business solutions to enhance strategies
• Experience with new business development to confidently sell in big ideas to clients
• Proven ability to deliver best-in-class strategies and recommendations
• Excellent communication, presentation, organizational, interpersonal, and analytical skills

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy, and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements
• Tuition Assistance
• Paid time off that includes Flexible Time off, Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S.-based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents. We also offer medical and voluntary benefits to our freelancers and temporary employees. Voluntary benefit options include supplemental medical insurance, transportation, and parking benefits, legal benefits, pet insurance, and auto and home insurance.