Territory Sales Representative, Seattle

About the role

We are looking for a Territory Sales Representative in Seattle to join our high-performing sales team. You will represent Champion Petfoods, maker of premium ORIJEN® and ACANA® foods, to retail and distribution partners across Washington, Oregon, Alaska, Western Montana, and Northern Idaho. This is a high-visibility role responsible for executing Champion Petfoods' sales strategy by growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in-store execution of our brands.

This position is open to candidates who currently reside in Seattle or Portland.

Responsibilities

• Sales & Territory Management
  • Execute territory plans aligned with regional sales objectives.
  • Grow sales and distribution within existing retail accounts.
  • Identify and pursue new account opportunities.
  • Maintain consistent account coverage based on territory priorities.
  • Monitor competitor activity, pricing, and market trends.
• Retail & Distributor Partnership
  • Build strong relationships with retailer and distributor partners and CPF Distributor managers.
  • Conduct joint sales calls and ride-alongs with distributor representatives.
  • Support distributor sales efforts through product education and field collaboration.
  • Deliver business-building recommendations to retail partners.
• Merchandising & Execution Excellence
  • Ensure Champion merchandising standards are maintained in all priority accounts.
  • Increase brand visibility through displays, secondary placements, signage, and promotional execution.
  • Monitor assortment, shelf placement, and pricing compliance.
  • Address execution gaps and follow through on corrective actions.
• Training & Brand Advocacy
  • Conduct product training and education sessions for retail associates and distributor teams.
  • Represent Champion Petfoods at industry, retailer, and consumer events.
  • Serve as a passionate ambassador for ORIJEN® and ACANA® brands.
• Administration & Reporting
  • Maintain accurate CRM records and sales activity reporting.
  • Complete expenses, reports, and administrative tasks within established deadlines.
  • Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Requirements

• Outside sales experience, ideally within the pet specialty industry; consumer packaged goods/retail experience is a plus.
• Proven ability to build and maintain relationships.
• Must be able to handle, manage, and overcome objections encountered within the sales process.
• Remote team collaboration with a proactive, results-driven mindset.
• Proven experience using MS Word, Excel, PowerPoint, and a CRM program.
• Experience presenting to large and small groups.
• Flexibility to travel on average 50% within territory, with overnights required.
• Availability for work events on evenings and weekends as needed.
• Occasionally, be able to lift and/or carry up to 40 lbs.

Key Performance Indicators (KPIs)

• Sales Performance
  • Territory sales growth versus target.
  • New account acquisition.
  • Growth of key retail accounts.
• Distribution
  • New SKU placements.
  • Distribution gains across priority accounts.
  • Assortment expansion.
• Retail Execution
  • Merchandising compliance.
  • Display placement and promotional execution.
  • Territory coverage achievement.
• Customer Development
  • Retail training sessions completed.
  • Distributor ride-alongs completed.
  • Customer relationship effectiveness.
• Operational Excellence
  • CRM compliance.
  • Timely reporting and administration.
  • Budget and expense management adherence.

Success Profile

• Strong relationship-building and communication skills.
• Results-oriented with a proactive mindset.
• Organized and able to manage territory priorities effectively.
• Comfortable presenting and training individuals or groups.
• Passion for customer service, sales execution, and continuous learning.

Success in this role is measured by achievement of sales goals, distribution growth, execution excellence, customer engagement, and effective territory management. The TSR is expected to take ownership of their territory, consistently execute company priorities, and contribute to sustainable growth across retail and distributor partners.

Benefits

• Earnings: $64,000 - $88,000 USD, annual incentive eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision, and employee assistance programs.
• Continuing Education: In-house and online learning & development, as well as an education assistance program.
• Other Perks: Free bag of premium pet food each month.

Schedule

• Flexibility to travel on average 50% within territory, with overnights required.
• Availability for work events on evenings and weekends as needed.