Territory Sales Representative, Seattle

We are looking for a Territory Sales Representative in Seattle to join our high-performing sales team, representing Champion Petfoods—maker of premium ORIJEN® and ACANA® foods—to retail and distribution partners across Washington, Oregon, Alaska, Western Montana, and Northern Idaho. This is a high-visibility role open to candidates who currently reside in Seattle, Washington or Portland, Oregon.

About the role

The Territory Sales Representative (TSR) executes Champion Petfoods' sales strategy within an assigned territory by growing sales, expanding distribution, strengthening retailer relationships, and delivering excellent in-store execution of the ORIJEN® and ACANA® brands. Working closely with retailers, distributors, and the Regional Sales Manager, the TSR drives territory growth through effective account management, product education, merchandising, and sales execution.

Responsibilities

• Sales & Territory Management
  • Execute territory plans aligned with regional sales objectives.
  • Grow sales and distribution within existing retail accounts.
  • Identify and pursue new account opportunities.
  • Maintain consistent account coverage based on territory priorities.
  • Monitor competitor activity, pricing, and market trends.
• Retail & Distributor Partnership
  • Build strong relationships with retailer and distributor partners and CPF Distributor managers.
  • Conduct joint sales calls and ride-along with distributor representatives.
  • Support distributor sales efforts through product education and field collaboration.
  • Deliver business-building recommendations to retail partners.
• Merchandising & Execution Excellence
  • Ensure Champion merchandising standards are maintained in all priority accounts.
  • Increase brand visibility through displays, secondary placements, signage, and promotional execution.
  • Monitor assortment, shelf placement, and pricing compliance.
  • Address execution gaps and follow through on corrective actions.
• Training & Brand Advocacy
  • Conduct product training and education sessions for retail associates and distributor teams.
  • Represent Champion Petfoods at industry, retailer, and consumer events.
  • Serve as a passionate ambassador for ORIJEN® and ACANA® brands.
• Administration & Reporting
  • Maintain accurate CRM records and sales activity reporting.
  • Complete expenses, reports, and administrative tasks within established deadlines.
  • Provide regular territory updates, opportunities, and market insights to the Regional Sales Manager.

Requirements

• Outside sales experience, ideally within the pet specialty industry; consumer packaged goods/retail experience is a plus.
• Proven ability to build and maintain relationships.
• Ability to handle, manage, and overcome objections encountered within the sales process.
• Remote team collaboration with a proactive, results-driven mindset.
• Experience using MS Word, Excel, PowerPoint, and CRM programs.
• Experience presenting to large and small groups.
• Flexibility to travel on average 50% within territory, with overnights required.
• Availability for work events on evenings and weekends as needed.
• Ability to occasionally lift and/or carry up to 40 lbs.

Key Performance Indicators (KPIs)

• Sales Performance
  • Territory sales growth versus target.
  • New account acquisition.
  • Growth of key retail accounts.
• Distribution
  • New SKU placements.
  • Distribution gains across priority accounts.
  • Assortment expansion.
• Retail Execution
  • Merchandising compliance.
  • Display placement and promotional execution.
  • Territory coverage achievement.
• Customer Development
  • Retail training sessions completed.
  • Distributor ride-alongs completed.
  • Customer relationship effectiveness.
• Operational Excellence
  • CRM compliance.
  • Timely reporting and administration.
  • Budget and expense management adherence.

Success Profile

• Strong relationship-building and communication skills.
• Results-oriented with a proactive mindset.
• Organized and able to manage territory priorities effectively.
• Comfortable presenting and training individuals or groups.
• Passion for customer service, sales execution, and continuous learning.

Benefits

• Safety: A strong commitment to providing a safe, healthy, and respectful environment.
• Earnings: $64,000 - $88,000 USD, annual incentive eligibility, 401k with company matching.
• Industry Competitive Benefits: Medical, dental, vision, and employee assistance programs.
• Continuing Education: In-house and online learning & development, as well as an education assistance program.
• Quality: Dedication to upholding the highest standards of authenticity, nutritional integrity, and food safety.
• Other Perks: Free bag of premium pet food each month and more.

About Champion Petfoods

Keeping pets happy and healthy since 1985, Champion Petfoods is a team of pet enthusiasts committed to improving the quality of food for pets worldwide. With over thirty years of growth in the pet food industry, our ORIJEN and ACANA brands reflect our vision of being The Global Leader in Advancing Premium Food for Pets.

We value diversity in all forms and believe workplace equality fosters creative ideas, diverse perspectives, and overall happiness. Champion is an equal opportunity employer.