Territory Sales Representative - Foodservice

Territory Geographic Area

New England, Upstate New York and/or Eastern Pennsylvania

Key Responsibilities

• Serve as the field representative for the full Stratas portfolio, with primary focus on growing Stratas National Brands while supporting value and custom product solutions.
• Execute a distributor-aligned, operator-focused sales strategy targeting regional chains and large leveraged operators to drive sustainable volume growth.
• Develop and execute a comprehensive territory plan including target accounts, call cadence, pipeline priorities, and annual growth objectives.
• Lead operator conversion efforts through timely lead follow-up, structured fry test management, and consultative product recommendations.
• Identify and develop new customer opportunities to expand distribution and penetration.
• Conduct product demonstrations including fry tests, product cuttings, and application-based trials across specialty oils, mayonnaise, dressings, sauces, and bakery shortenings.
• Provide technical expertise, performance comparisons, and value justification to support brand conversion and defend premium positioning key decision-makers across operators, distributors, and brokers to drive territory growth.
• Build and maintain strategic relationships with key decision-makers across operators, distributors, and brokers to drive territory growth.
• Partner with distributor representatives, broker organizations, and Stratas cross-functional sales teams to align execution plans and accelerate territory performance.
• Utilize Salesforce daily to manage opportunities, maintain pipeline visibility, and adhere to the defined sales process.
• Analyze sales performance, monitor competitive activity, and manage expenses within budget.
• Complete administrative responsibilities including expense reporting, contract coordination, and timely communication.
• Participate in sales meetings, trade shows, and professional development opportunities.
• Ability to travel up to 50% within the assigned territory. Must be able to fly/drive to markets.

Core Competencies

• Consultative Selling Acumen – Ability to articulate value propositions and balance cost versus performance across a branded portfolio.
• Communication Excellence – Strong verbal, written, and interpersonal communication skills across both virtual and in-person environments.
• Presentation & Demonstration Skills – Confidently deliver technical product demonstrations and training sessions.
• Territory Management & Planning – Strong organizational skills with ability to prioritize and execute independently.
• Business & Financial Acumen – Understand distributor economics, operator margins, and competitive positioning.
• Collaboration – Works effectively across cross-functional teams and external partners.

Qualifications

• Education: High School Diploma or equivalent required. Bachelor’s degree in Sales, Marketing, Business Administration, Culinary Arts, or related field preferred. Associate degree with relevant experience considered.
• Experience: Minimum 3 years of foodservice, distributor, broker, or manufacturer sales experience required. Culinary training or hands-on kitchen experience a plus.
• Technical Skills: Proficient in Microsoft Office applications. Experience with Salesforce or similar CRM preferred.
• Certifications, Licenses, Registrations: Valid Driver’s License.

Additional Information

• Qualified candidates must currently reside within the territory geographic area: New England, Upstate New York and/or Eastern Pennsylvania.
• Physical: Typical activities may include prolonged periods of sitting or standing, using a computer, and occasional movement within the workplace. Ability to lift 50 pound shortening cube.
• Sensory: Requires clear verbal and written communication skills to interact effectively with team members and others. Active listening and attention to detail are essential.
• Mental/Reasoning: Must be able to prioritize tasks, manage time effectively, and adapt to changing demands. Requires strong organizational skills, dependability, and the ability to work independently or as part of a team. Must demonstrate sound judgment, professionalism, and discretion.

Pay Range

$75,153.00 – $110,000

Annual Bonus Incentive

10%

Benefits

Medical, Dental, Vision