Territory Development Manager

Territory Development Rep

The Territory Development Rep (TDR) is Mishimoto’s boots-on-the-ground presence in the field. This is a net-new field role built specifically to drive pull-through demand: working shops directly, riding alongside WD outside reps, training counter staff and installers, and representing Mishimoto at events across the territory.

• Primary Responsibilities:
  • Independently visit installer shops, retailers, and other accounts within the territory to build relationships, check merchandising, and drive product awareness.
  • Prioritize which shops and WD branches to visit using the regional coverage map and order-density data, rather than covering the territory evenly.
  • Identify shops in-territory that don’t currently carry Mishimoto and work with the relevant WD to get them onboarded.
  • Execute point-of-purchase merchandising and displays at shop counters where applicable.
  • Ride along with WD outside sales reps on their regular routes to jointly call on shops and dealers.
  • Serve as the WD’s go-to Mishimoto field contact — not just a periodic ride-along guest, but a known, responsive partner between visits.
  • Deliver product and fitment training sessions to WD inside staff, outside reps, and shop technicians.
  • Provide first-line answers to installer and counter questions on fitment, install issues, and warranty, escalating to Customer Experience as needed.
• Events & Trade Shows:
  • Staff and run the Mishimoto booth at regional trade shows, car shows, and events where Mishimoto has its own presence.
  • Represent Mishimoto inside a WD’s or dealer’s booth at events where Mishimoto does not have a standalone presence.
  • Cook up event logistics and local sponsorships with Marketing, including transport/setup of booth materials and use of co-op funds where applicable.
• Territory Planning & Reporting:
  • Maintain a visit cadence plan for the territory’s shops and WD branches, in coordination with Sales Operations.
  • Log shop visits, training sessions, competitive intelligence, and field product feedback in CRM.
  • Report territory activity and sell-through trends to the Director of Sales on a regular cadence.
• Cross-Functional Collaboration:
  • Coordinate with the Account Manager responsible for the territory’s WD relationships to keep sell-in and sell-through messaging aligned.
  • Partner with Sales Operations on coverage map upkeep, onboarding materials, and territory data.
  • Complete new-hire onboarding and ongoing product training to stay current on the full catalog and new product launches — credibility in the field depends on it.

Qualifications

• Required:
• Genuine automotive enthusiast — comfortable talking shop with installers and technicians, not just reciting a spec sheet.
• Comfortable presenting to small and large groups (counter staff trainings, booth demos).
• Valid driver’s license and a clean driving record; based within or near the assigned territory.
• Willingness to travel extensively within the territory, including overnight and weekend travel.
• Able to travel into Canada regularly and without restriction (valid passport; no legal barriers to cross-border entry) — this territory includes WD and prospect accounts on both sides of the US/Canada border.
• Preferred:
• Hands-on installation experience with performance products.
• Existing relationships with WDs, shops, or event organizers in the target territory.
• Experience with CRM tools and basic sales reporting.