Temporary Digital Marketing Manager

Responsibilities

• Generate regular reports and build dashboards to demonstrate the effectiveness of campaigns and provide recommendations for improving performance.
• Create and update reporting dashboards using University Google (Looker) Dashboards and related analytics tools.
• Track key performance indicators (KPIs) such as reach, engagement, click-through rate, conversions, and cost-per-result.
• Translate reporting into actionable insights for future campaign planning and optimization.
• Monitor campaign performance, pacing, and spending; optimize targeting, creative, and placements to improve outcomes.
• Ensure proper campaign tracking through UTMs, QR codes, pixels, conversions, and platform-based reporting tools.
• Provide guidance on digital marketing tactics, ad formats, campaign setup, and email best practices as needed.
• Support integrated marketing strategies by collaborating with colleagues across Communications, Social Media, and Content Strategy teams.

Requirements

This is an on-campus position working up to 37.5hrs per week.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field, or an equivalent combination of education, training and experience.
• Two years of experience in digital marketing, CRM/email marketing, Google Analytics, and paid social media or digital advertising.
• Excellent writing and editing skills; knowledge of web analytics dashboards for UTM code tracking and troubleshooting.
• Demonstrated experience managing: Google Ads/AdWords, Google Analytics 4, Paid search (SEM), Paid advertising in social media, Display advertising, and search engine optimization (SEO).
• Demonstrated experience developing and managing digital marketing campaigns from setup through reporting.
• Demonstrated experience in creating analytics dashboards using feeds and tracking codes for KPI reporting.
• Strong understanding of digital marketing metrics and the ability to analyze and interpret data to inform decisions.
• Ability to manage multiple projects simultaneously and work collaboratively across organizational lines.

Preferred Qualifications

• Experience with Google Looker Studio and GA4.
• A proven track record of developing sophisticated, strategic digital marketing plans, advertising campaigns and data-driven platforms.
• Experience working in higher education marketing or a similarly complex institutional environment.

Pay

$35.00 - $40.00/hr.

Schedule

On Campus