Technical Writer - B2B Social Media & Search (SEO/AI Referral)

About the role

The role is a Technical Writer for InAir, a fully remote consulting firm specializing in Airtable consulting services. The writer will lead the organic distribution engine, focusing on social media and search (SEO/AI Referral) strategies.

Responsibilities

• Research and write technical "pillar pages" and deep-dives that serve as InAir's authoritative blueprints for enterprise system design.
• Optimize evergreen content for AI Search engines and traditional SEO. Structure articles with clear schema, technical terminology, and authoritative definitions so that AI models cite InAir as the primary reference.
• Collaborate closely with internal technical and engineering teams to ensure all content is operationally accurate.
• Social Media Amplification: Repurpose long-form technical guides into high-authority social media copy, outlining carousels and drafting creative briefs for design.
• LinkedIn Execution: Support the execution of the LinkedIn content calendar by drafting narrative-driven posts that align with InAir's thought leadership positioning.
• Brand Voice Governance: Enforce InAir’s "Architecture-First" voice across all written assets, keeping copy professional, direct, and focused on systems logic while eliminating generic SaaS marketing jargon.
• Analytics & Performance: Track and analyze search rankings and AI citations using Google Search Console and monitoring tools to continuously optimize content indexability.

Requirements

• 5+ years of experience in B2B technical writing, content marketing, or copywriting, with a strong focus on SEO and B2B content creation.
• Proven capability to write deeply about technical topics (such as database normalization, schema design, API boundaries, and automation logic) for executive audiences (CTOs, RevOps, IT).
• Familiarity with Generative Engine Optimization (GEO) and AI search citation mechanics (how models crawl, synthesize, and source information).
• Basic hands-on experience with Airtable and a strong conceptual understanding of relational database concepts (tables, linked fields, and basic automation logic).
• C1/C2 English proficiency with exceptional written communication skills.
• Experience in enterprise software, RevOps, IT, or systems consulting.
• Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability.
• Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App).
• Search & SEO: Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools.
• Social & Analytics: Shield App, Taplio, LinkedIn Analytics.
• Database & Systems: Airtable (basic hands-on experience) and HubSpot.
• Creative & Collaboration: Google Docs, Figma (basic collaboration), Slack.
• Feedback-Driven: Receptive to constructive feedback from both marketing leadership and technical teams.
• Analytical Mindset: Diagnostic thinker able to break down a technical error or system bottleneck and explain it simply.
• Autonomy & Speed: High agency; comfortable taking a raw technical outline and turning it into a polished asset quickly.
• Tone Alignment: Direct, unsentimental, and precise tone that matches InAir's brand voice.

Qualifications

• Experience in enterprise software, RevOps, IT, or systems consulting.
• Basic understanding of HTML/CSS structure and metadata tagging to assist with search indexability.
• Familiarity with HubSpot, Zapier, Make, and social analytics tools (like Taplio or Shield App).
• Search & SEO: Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools.
• Social & Analytics: Shield App, Taplio, LinkedIn Analytics.
• Database & Systems: Airtable (basic hands-on experience) and HubSpot.
• Creative & Collaboration: Google Docs, Figma (basic collaboration), Slack.
• Feedback-Driven: Receptive to constructive feedback from both marketing leadership and technical teams.
• Analytical Mindset: Diagnostic thinker able to break down a technical error or system bottleneck and explain it simply.
• Autonomy & Speed: High agency; comfortable taking a raw technical outline and turning it into a polished asset quickly.
• Tone Alignment: Direct, unsentimental, and precise tone that matches InAir's brand voice.

Skills

• Strategic storytelling
• B2B social dynamics
• Advanced search visibility
• Generative Engine Optimization (GEO)
• AI search citation mechanics
• Relational database concepts
• Technical writing depth
• HTML/CSS structure and metadata tagging
• HubSpot, Zapier, Make, and social analytics tools
• Google Search Console, SEMrush/Ahrefs, SEO schema markup, AI citation monitoring tools
• Shield App, Taplio, LinkedIn Analytics
• Google Docs, Figma (basic collaboration), Slack
• Constructive feedback
• Analytical thinking
• Autonomy and speed
• Direct, unsentimental, and precise tone

Benefits

Competitive compensation based on experience and engagement structure (Full-Time Fixed Fee vs. Hourly Contract).

Pay

Competitive; dependent on experience and engagement structure (Full-Time Fixed Fee vs. Hourly Contract).

Schedule

Employment Type: Open to Full-Time or Contract (with a preference for a long-term, full-time arrangement as content becomes our primary acquisition engine).