Technical Sales Representative

Position Summary

The Technical Sales Representative role creates awareness, education and demand for LATICRETE products. The LATICRETE brand is driven on relationships, integrity, innovation, education, and a strong commitment to our customer base and the tile industry. This position drives sales through distribution outlets, contractors, architects/designers, end users and builders by establishing lasting partnerships.

Essential Duties And Responsibilities

• Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
• Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
• Review stocking profiles with distribution to maximize sales in local market.
• Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings and opportunity planning meetings.
• Help customers identify the best systems and products to meet their application needs.
• Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns and document all information in Salesforce.
• Actively participate in social media groups and communications as appropriate with customers.
• Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project.
• Develop a thorough Territory Business Plan to maximize the opportunities and focus on development areas to ensure the territory will meet or exceed revenue targets.
• Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users.
• Maximize market penetration in assigned territory.
• Maintain Project Tracking files and Competitive Pricing files.
• Plan calendar and travel to ensure efficient and maximized facetime with key customers.
• Update Salesforce to accurately reflect territory KPI attainment.
• Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction.
• Thoroughly investigate product claims in field, document and work with LATICRETE Technical Services to find resolution for product-related installation issues.

Required Skills & Qualifications

• Demonstrated success building and cultivating long term professional partnerships.
• Industry training and certifications highly desired.
• Product application experience a plus.
• Local market knowledge highly desired.
• High level of self-motivation.
• Strong organizational skills.
• Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
• Strong written, verbal and listening skills including ability to present to large audiences.
• Spanish language skills strongly desired.
• Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint and Teams.
• Knowledge of Salesforce a plus.