Technical Sales Representative

About the role

The Technical Sales Representative role at LATICRETE International is responsible for creating awareness, education, and demand for LATICRETE products. The position involves driving sales through various channels including distribution outlets, contractors, architects, and end users.

Responsibilities

• Regularly work with distributors, contractors, GCs, architects, etc. to promote relationships and build trust.
• Conduct product knowledge training, including product usage demos (hands-on and PowerPoint).
• Review stocking profiles with distribution to maximize sales in local market.
• Conduct business overview meetings, presentations, distributor success plan meetings, potential MVP meetings, project tracking meetings, and opportunity planning meetings.
• Help customers identify the best systems and products to meet their application needs.
• Perform job site visits to provide technical support such as product installation training, gather information for product questions or concerns, and document all information in Salesforce.
• Actively participate in social media groups and communications as appropriate with customers.
• Work with customers to provide LATICRETE product and systems specifications to best fit the needs of the project.
• Develop a thorough Territory Business Plan to maximize opportunities and focus on development areas to ensure the territory meets or exceeds revenue targets.
• Evaluate the territory distributor footprint to ensure sufficient coverage and product availability to end users.
• Maximize market penetration in assigned territory.
• Maintain Project Tracking files and Competitive Pricing files.
• Plan calendar and travel to ensure efficient and maximized facetime with key customers.
• Update Salesforce to accurately reflect territory KPI attainment.
• Work with internal departments to resolve issues such as shipping, production, etc. to ensure customer satisfaction.
• Thoroughly investigate product claims in field, document, and work with LATICRETE Technical Services to find resolution for product-related installation issues.
• Attend industry events such as trade shows, local and national professional organization events.
• Represent LATICRETE as a resource for product knowledge which may include working a booth, presenting to an audience, or providing general information to attendees.
• Participate in internal LATICRETE product and system training.
• Learn industry trends and competitive landscape.
• Participate in Sales skill enhancement training.

Qualifications

• Demonstrated success building and cultivating long-term professional partnerships.
• Industry training and certifications highly desired.
• Product application experience a plus.
• Local market knowledge highly desired.
• Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities.
• Strong written, verbal, and listening skills including ability to present to large audiences.
• Spanish language skills strongly desired.
• Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams.
• Knowledge of Salesforce a plus.

Required Skills & Qualifications

• Education and Experience: Bachelor's degree or equivalent related work experience. 3+ years of related work experience in Sales or in the Construction industry.
• Specialized Skills and Experience: Demonstrated success building and cultivating long-term professional partnerships. Industry training and certifications highly desired. Product application experience a plus. Local market knowledge highly desired. High level of self-motivation. Strong organizational skills. Demonstrated success coordinating and building relationships across internal departments and with a diverse range of skillsets and personalities. Strong written, verbal, and listening skills including ability to present to large audiences. Spanish language skills strongly desired. Working knowledge of Microsoft Office suite of projects including Word, Excel, PowerPoint, Outlook, SharePoint, and Teams. Knowledge of Salesforce a plus.