Technical Marketing Analyst

About the Role

Our client, a leading Media & Entertainment provider, is seeking a Technical Marketing Analyst to join their team. This position is located in New York, NY and supports a highly visible project with involvement from the CMO organization. The team is currently using Amazon Q for AI-powered reporting and analytics.

Responsibilities

• Support the development of automation and scalable analytics solutions as the MPA team matures, helping to bridge current gaps and accelerate the team's evolution toward a more advanced data-driven function
• Create visually engaging and insightful charts, dashboards, and infographics that communicate complex trends and data-driven narratives to a wide audience
• Assist in implementing and managing automated workflows for data collection, transformation, and reporting to reduce manual work and ensure timely, accurate insights
• Conduct focused, ad-hoc analyses to answer strategic business questions and support cross-functional teams including marketing, finance, and analytics
• Partner with internal stakeholders to uncover opportunities for optimization
• Leverage analytical findings to support data-driven marketing and content strategy decisions
• Provide insights on customer segmentation and behavioral trends to identify retention and upsell opportunities
• Stay informed on analytics best practices, tools, and competitive benchmarks to bring innovative approaches to the MPA team
• Work independently and collaboratively in a fast-paced environment with a high level of accuracy and attention to detail

Requirements

• 5+ years of professional experience in marketing analytics or a data-related field
• Strong SQL skills
• Comfortable working with AI-powered tools
• Proficiency in data analysis and reporting tools such as SQL, Tableau, Looker, Python, and AWS/QuickSight
• Prior experience in marketing analytics or working with a streaming service
• Experience working with digital marketing organizations
• Experience working with Marketing Mix Models
• Programming knowledge in Python or SQL
• Experience with large-scale data analysis and querying large datasets
• Hands-on experience with Tableau or similar data visualization/reporting platforms
• Experience building executive-level reporting and dashboards
• Ability to transform data into a compelling business narrative, both through presentations and written communications
• Strong analytical skills with the ability to interpret complex data sets

Preferred Qualifications

• Familiarity with generative AI applications in reporting, analytics, or business intelligence is highly desirable
• Curiosity and willingness to adopt new AI-driven workflows
• Candidates from either Marketing or Finance environments would be strong fits
• Forecasting, reporting, and performance-measurement experience
• Candidates with solid big data expertise can learn the marketing-specific aspects if needed
• Advanced Excel knowledge (SUMIFS, INDEX-MATCH, macros)

Benefits

• Medical, Dental, & Vision Insurance Plans
• Employee-Owned Profit Sharing (ESOP)
• 401K offered

Pay

The approximate pay range for this position is between $25.00 and $37.00 per hour. Please note that the pay range provided is a good faith estimate. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and location. The employer complies with local wage minimums.