Technical Account Manager, Programmatic

About the role

TECHNICAL ACCOUNT MANAGER, PROGRAMMATIC operates the largest digital video network at the point of purchase, reaching over 115 million monthly viewers across more than 26,000 fuel and convenience locations nationwide. This role is crucial for managing programmatic inventory and partnerships, ensuring seamless execution and optimization.

Responsibilities

• Own end-to-end programmatic execution, including campaign setup, deal configuration, inventory packaging, and auction mechanics for complex campaigns, while ensuring technical feasibility during pre-sale and alignment with client objectives
• Manage and grow DSP, SSP, and agency partner relationships, leading technical onboarding, integration setup, and ongoing collaboration to ensure seamless activation and performance
• Monitor and optimize programmatic performance and yield by analyzing auction dynamics, bid loss data, and delivery metrics, proactively identifying revenue leakage and implementing strategies to maximize CPMs, fill rates, and overall inventory value
• Diagnose and resolve campaign and supply path issues, while identifying systemic patterns and driving operational or platform improvements to prevent recurrence
• Translate audience insights into scalable first-party data solutions by building, activating, and refining addressable programmatic segments to improve targeting, match rates, and monetization
• Partner with Sales, Marketing, and Product to develop and package programmatic offerings, support go-to-market strategies, and contribute technical input to roadmap development based on market needs and platform capabilities
• Ensure data and reporting integrity in collaboration with Data Engineering, delivering accurate, actionable insights for internal teams and external partners
• Serve as a programmatic subject matter expert by documenting processes, educating cross-functional teams, and staying ahead of industry trends to strengthen internal capabilities and inform strategy

Requirements

• You are deeply fluent in programmatic advertising — you understand auction mechanics, deal structures, and DSP/SSP dynamics at a technical level, not just conceptually
• You are comfortable operating in the space between Sales and Technology — translating business objectives into platform configurations and technical constraints into commercial language
• You are a systematic problem solver who diagnoses issues from first principles rather than relying on workarounds
• You are resourceful and able to find solutions even when they are not obvious — you strive to find answers independently, but know when it is time to ask for help
• You are comfortable with ambiguity and change because priorities will adjust in response to the market
• You are detail oriented with the ability to drill down into tactical considerations
• You are a team player with a proven ability to foster and manage positive working relationships in a matrixed environment
• You are business and outcome focused

Qualifications

• 5+ years of experience in programmatic advertising, ad tech, or digital media operations in a technically oriented role
• Deep familiarity with OpenRTB specifications, deal ID mechanics, private marketplace structures, and programmatic guaranteed deal execution
• Experience working at or closely with a publisher, SSP, or ad tech platform — DOOH experience is a strong differentiator
• Demonstrated ability to troubleshoot bid-level delivery issues using log-level data, bid response analysis, or reporting from programmatic platforms
• Experience supporting pre-sale technical scoping in a revenue-facing environment, including translating campaign objectives into platform configurations
• Familiarity with data warehouse tools (Snowflake or similar) and analytics platforms for campaign performance analysis
• Strong influencing skills — able to achieve goals without direct control over resources
• Outstanding listening skills
• Effective and impactful oral, written, and presentation communication skills
• Experience working in a fast-paced environment preferred
• Excellent organization and time management skills