Tech - Campaign Support Analyst

Main Responsibilities

• Design, create and execute complex multi-channel campaigns using campaign management tools.
• Validate counts from a marketing perspective versus what is reasonable.
• Serve as primary point-of-contact for problem escalation and resolution for campaigns.
• Ensure campaign turnaround times are tracked against SLAs and campaign data is communicated internally.
• Partner with account teams to communicate and manage client expectations.
• Be a subject matter expert on client's data sources and become intimately familiar with database, email and preference data including understanding key business rules that drive campaign and reporting outputs.
• Maintain quality control on campaign deliverables prior to client distribution.
• Ensure the client team is following quality control procedures as applicable.
• Lead troubleshooting of campaign count issues, questions, and research.
• Self-directed analyst.
• Effectively utilize programming tools and applications, with primary expertise in SFMC.

Requirements

• Bachelor's Degree in Computer Science or other technology subject or equivalent industry experience.
• 2 years technical experience in a marketing operations role, preferably planning and executing marketing campaigns.
• Strong SQL experience and knowledge of campaign processes.
• Hands on expertise with campaign management tools (ex: Unica, SalesForce Marketing Cloud (SFMC), Adobe Campaign).
• Familiarity with best practices for email marketing.

Knowledge & Ability

• Consultative approach to campaign planning and execution, making recommendations to the client to deliver increased value of marketing operations.
• Experience with and understanding of CRM, direct mail and email campaigns, dynamic content experience a plus.
• Knowledge of relational marketing Database structures.
• Ability to solve problems by applying analytical reasoning.

Position Requirements

• Overtime as necessary.
• Travel as necessary.
• We work a hybrid schedule - 3 days in office and 2 days working from home.
• Candidates must local to the DFW area and willing to be onsite in the Irving office 3 days per week.