Team Lead - Sportsbook Planning

About the role

Hard Rock Digital is building a team passionate about creating new products and technologies for millions of consumers in the online sportsbook, casino, and social gaming space. As Team Lead, Sportsbook Planning, you will report directly to the Manager, Sportsbook Content Optimization. You will lead, mentor, and develop a team of Planning Associates while owning the day-to-day processes that keep content planning on schedule. The Planning team ensures the accurate display of content across retail and digital platforms, working closely with Trading, Product Operations, Sportsbook QA, and Sportsbook RTE to deliver the right content at the right time.

Responsibilities

• Own and quality-check the team's hourly plans for digital and retail displays, ensuring content aligns with business objectives and customer preferences.
• Maintain, distribute, and coordinate planning documents across the business, keeping a single source of truth for what is planned and live.
• Monitor sporting events and changes in real time, adjusting display plans and reprioritizing the team's work to keep content relevant and engaging.
• Drive localization of content plans by state, tailoring display offerings to jurisdiction-specific preferences, regulations, and market maturity.
• Plan, run, and evaluate A/B tests to measure the impact of display strategies, using results to refine the team's approach and inform future planning.
• Use data to support planning decisions and help assess the effectiveness of display plans through reporting and post-event analysis.
• Ensure all display content complies with regulatory requirements and company standards, maintaining a high level of quality and consistency across platforms.
• Surface opportunities for process improvements and operational efficiencies in display planning to the Manager.
• Lead, coach, and supervise a team of Planning Associates, fostering high performance and a culture of continuous improvement.
• Conduct regular 1-2-1s with direct reports, ensuring individual KPIs and team objectives are being met.
• Own the team's shift schedule, ensuring appropriate coverage across the planning window and around key sporting events.
• Support the onboarding of new associates and help deliver ongoing training and upskilling across the team.
• Maintain and circulate team reporting and KPIs, giving the Manager and wider business clear visibility of workload, output, and performance, and surfacing trends, risks, and opportunities.
• Lead by example, presenting new ideas while maintaining the highest standards across current processes and daily performance.
• Work closely with Trading, Product Operations, Sportsbook QA, and Sportsbook RTE, along with internal stakeholders, to align content plans with wider business strategy.
• Act as a key point of contact on shift, handling queries from internal and external stakeholders.
• Collaborate effectively across teams in a fast-paced, deadline-driven environment.

Requirements

• Experience in sportsbook operations, content/display planning, or a related field, with a strong understanding of the global sporting calendar and the leagues and events that drive engagement.
• Previous supervisory, coaching, or mentoring experience, or a clear readiness to step into a people-leadership role.
• Strong organizational skills with the ability to manage multiple deadlines simultaneously and keep a team on track.
• Strong analytical mindset with exceptional attention to detail and the ability to make confident, data-driven decisions.
• Strong proficiency with Microsoft Excel; exposure to analytics and visualization tools such as Tableau or Amplitude is advantageous.
• Adaptability and a proactive approach to real-time changes across sporting events.
• Excellent communication and interpersonal skills, with the confidence to engage senior managers when required.
• A results-driven professional with a passion for sports and a focus on the customer experience.
• Flexibility to work weekends and outside standard hours in line with the sporting calendar.

Benefits

• Competitive pay and benefits
• Flexible vacation allowance
• A hybrid / remote working environment
• Startup culture backed by a secure, global brand
• The opportunity to shape content enjoyed by millions as part of a passionate team