Teaching Research & Development Grants

The Academy of Marketing is pleased to announce the recipients of the 2026 Pedagogic Research Grants:

• Rushana Khusainova, University of Bristol – ‘AI Skills, Employability and Hidden Expectations: Interpreting AI Capability Signals in Marketing Recruitment’
• Shuyu Yang & Helen Clarke, University of Leeds – ‘Listening to Inequality: Promoting Inclusive Employability in UK Marketing Education’
• Keith Pyper, University of Strathclyde – ‘The enhancement of equitable student learning, engagement, technical literacy, ethical practices and academic performance by fairly integrating contemporary AI tools within pedagogical class activities’