Taiwan Marketing Specialist

About the role

Location: Taipei or Kaohsiung. Position type: Full time.

Responsibilities

• Social Media Management: Develop and execute social media strategies across Instagram and LinkedIn, creating engaging content that builds brand awareness, grows our audience, and drives engagement with our target luxury travel market.
• Content Creation: Produce high-quality written, photo, and video content that showcases WildTaiwan’s unique experiences and captures the essence of luxury experiential travel in Taiwan.
• Blog Writing: Write compelling blog posts that tell stories, highlight destinations, and position WildTaiwan as a thought leader in Taiwan luxury travel.
• Website Management: Maintain and optimize WildTaiwan’s website, implementing SEO and AEO (Answer Engine Optimization) best practices to improve visibility and drive organic traffic.
• Product Development & Marketing: Collaborate with the team to develop new travel products and create marketing campaigns that effectively promote WildTaiwan’s offerings to target audiences.
• Paid Advertising: Manage and optimize Meta Ads campaigns to support business objectives and maximize ROI.
• Brand Storytelling: Craft authentic narratives that connect with our audience and communicate WildTaiwan’s unique value proposition in the luxury travel space.
• Analytics & Reporting: Track, analyze, and report on social media performance, website metrics, and campaign results on a monthly basis, using data-driven insights to continuously improve strategies.

Requirements

• Experience: Entry to mid-level professional with proven growth in a marketing role, supported by clear metrics demonstrating your impact. Previous social media management experience preferred.
• Industry Background: Experience in travel, hospitality, or lifestyle sectors is preferred, but we’re open to talented candidates from other industries who have a passion for travel and storytelling.
• Language Skills: Native or fluent English proficiency required; Mandarin Chinese HSK 4 or above (or equivalent proficiency) essential.
• Right to work in Taiwan without visa sponsorship requirement.

Qualifications

• Technical Proficiency: Skilled in Adobe Creative Suite, Canva, video editing software, social media analytics tools, CMS platforms, SEO tools, and Meta Ads management.
• Creative Skills: Photography and videography skills strongly preferred—ability to capture and edit compelling visual content.
• Professional Attributes: Creative thinker with strong writing skills, attention to detail, self-motivated, data-driven mindset, and ability to work independently while collaborating with a small team.
• Passion: Genuine enthusiasm for travel, Taiwan’s culture and destinations, and creating content that inspires and engages audiences.