SVP, Social Analytics

Job Responsibilities

• Works closely with Social leadership and Marketing Effectiveness to create a simplified scalable and repeatable measurement approach for all social channels
• Consults with client teams on social measurement best practices, test design, and partner capabilities
• Pairs with external social partners to bring alpha and beta opportunities to client teams
• Collaborates with capability and partnership leadership to identify and evaluate social and creator measurement solutions to enable Next Gen Social
• Ensures Social and Marketing Effectiveness teams are aware of social partner measurement changes and potential implications
• Identifies and develops product-specific analytics offerings for specific clients
• Authors white papers, POV’s, other industry thought capital; attends/speaks at conferences
• Evaluates and partners with external vendors and technologies as appropriate
• Evaluates prospective technologies and companies for partnership or corporate acquisition
• Advises the agency about key industry trends and innovations
• Exhibits strong analytical, project management, storytelling and communication skills
• Partners with new business to identify opportunities for growth and development and enable business growth and development or existing clients
• Recruits and manages management level roles within the group and develops managers
• Ledges (and is the voice of) local/national department initiatives, elevating the work, providing training, knowledge sharing, and best practices
• Empowers direct reports to own their client, relationships, and projects
• Manages performance and career growth of direct reports

Qualifications

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field
• Master's degree preferred
• 15+ years in a quantitative business environment
• 8+ years in marketing analytics with knowledge of social and the media planning process
• Experience with all social platforms and their attribution approaches (Meta, TikTok, Reddit, YouTube, Pinterest, and Snap)
• Exposure to mobile, social, and tablet measurement approaches as well as understanding the role of attribution and paths to conversion
• Excellent written and verbal communication skills, with the ability to convey complex findings in simple terms
• Strong organizational skills, political instincts, and proven-leadership ability
• Experience in data visualization (Excel, Tableau, Power BI, Datorama)
• Advanced in SQL, Python, or R
• Advanced media measurement capabilities (i.e. MMM, MTA), and planning
• A/B and Match Market testing

Pay and Benefits

The annual base salary range for this position is $163,000 - $280,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position include:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k)
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.