SVP, Regional Manager

About the role

HOPE (Hope Enterprise Corporation, Hope Credit Union and Hope Policy Institute) provides financial services; leverages resources; and engages in advocacy that strengthens the financial health of people in under-resourced Deep South communities. Since 1994, these efforts have benefited more than three million people in Alabama, Arkansas, Georgia, Louisiana, Mississippi, and Tennessee, and influenced billions in persistent poverty communities across the nation. Learn more at https://www.hopecu.org/. The Senior Vice President, Regional Manager is responsible for leading and optimizing the performance of an assigned region of branches through sales leadership, operational excellence, talent development, and member experience management. This role serves as the primary driver of retail growth by developing high-performing branch teams that consistently achieve sales, member acquisition, lending, deposit, and relationship growth goals while maintaining strong operational controls and compliance standards. The Regional Manager provides direct leadership to Branch Managers, ensuring execution of strategic initiatives, sales programs, service standards, and operational expectations across all locations within their region. A successful Regional Manager is a strong sales leader who drives growth through coaching, accountability, and relationship development. They balance business development goals with strong operational oversight, ensuring branches deliver exceptional member experiences while maintaining compliance and operational excellence.

Responsibilities

• Sales Leadership & Business Development – Lead regional sales performance by driving deposit growth, lending production, member acquisition, product penetration, and achievement of regional goals. Establish a high-performance sales culture focused on relationship building and financial solutions. Monitor sales activities, pipeline management, and branch productivity. Coach Branch Managers on consultative sales techniques and business development strategies. Ensure effective execution of sales campaigns, promotions, and strategic initiatives. Identify market opportunities to expand member relationships and grow market share.
• Branch Performance Management – Oversee the performance of multiple branch locations within the assigned region. Hold Branch Managers accountable for performance results and implement corrective action plans when necessary. Review branch scorecards and key performance indicators regularly. Ensure consistent execution of organizational strategies across the region.
• Operational Integrity & Risk Management – Ensure adherence to policies, procedures, controls, regulatory requirements, and operational best practices while fostering a culture of accountability. Monitor audit findings, operational exceptions, and risk indicators. Partner with Retail Administration and Compliance teams to address operational concerns. Ensure cash controls, security procedures, and fraud prevention protocols are consistently followed.
• Member Experience Excellence – Champion a superior and consistent member experience by fostering a service culture focused on engagement, relationship development, and member needs. Monitor member feedback, complaints, and satisfaction metrics. Develop action plans to address service gaps and improve member loyalty.
• Talent Management & Leadership Development – Recruit, develop, and retain top retail talent. Coach and mentor Branch Managers to strengthen leadership capabilities. Develop succession plans for critical leadership positions. Conduct performance evaluations and