SVP of Marketing

About the role

This executive role will lead the entire marketing organization across a multi-business-unit SaaS portfolio and support the broader sales organization. You’ll shape the next phase of growth by building stronger connections with ideal customer profiles, creating demand, and sharpening solution positioning. The position combines digital performance marketing with B2B demand generation, content, campaigns, lifecycle marketing, and marketing technology. You’ll oversee a significant marketing budget while developing a more integrated, multichannel approach focused on sustainable customer acquisition and lifetime value. The role also involves building marketing data infrastructure, analytics, instrumentation, and AI-first capabilities in close partnership with engineering and data teams. You’ll work directly with business-unit leaders and product marketing teams to influence go-to-market strategy, competitive differentiation, and ICP definition. This is a hands-on executive opportunity for a builder who can establish new capabilities with lean teams before scaling them across a global SaaS environment. The position is based in the United States.

Responsibilities

• Lead the overall marketing organization supporting four business units and the sales organization.
• Set the overarching marketing strategy and translate business objectives into measurable marketing priorities.
• Continue to drive digital marketing performance while expanding into underutilized channels such as display, social, video, community, and other emerging opportunities.
• Optimize a marketing budget exceeding $50 million with a focus on improving return on investment across the portfolio.
• Develop strategies to improve customer acquisition cost and lifetime value across products and channels.
• Build and scale multichannel marketing campaigns that communicate product value to clearly defined ideal customer profiles.
• Move campaign planning beyond isolated bottom-of-funnel channel optimization toward coordinated, positioning-led demand creation.
• Partner closely with product marketing leaders across business units to strengthen positioning and bring it to life through integrated campaigns.
• Build and scale a B2B demand-generation engine covering lead generation, lead scoring, routing, and sales alignment.
• Develop the existing demand-generation capabilities and expand the supporting team as the function matures.
• Raise the quality and consistency of content strategy and execution across websites and other marketing surfaces.
• Establish a stronger approach to content creation and distribution across the full customer journey.
• Build and evolve the marketing technology stack in partnership with engineering leadership.
• Make strategic build-versus-buy decisions to prioritize proprietary engineering capacity for capabilities that provide differentiated value.
• Define the data instrumentation, reporting, dashboards, and analytics required to measure new marketing programs and channels.
• Partner with data teams to establish reliable marketing measurement and actionable insights.
• Guide the adoption of AI-first approaches across marketing operations, technology, and emerging acquisition channels.
• Act as a trusted strategic partner to business-unit GMs on go-to-market strategy, positioning, competitive differentiation, and ICP definition.
• Balance strategic planning with hands-on execution, personally building new capabilities where teams are still developing.
• Establish scalable processes, teams, and operating models as new marketing capabilities mature.
• Collaborate across sales, product marketing, engineering, data, and business-unit teams to create coordinated growth initiatives.
• Foster a culture of