SVP, Media

About the role

The SVP, Media is one of Inizio Evoke's most senior media leaders, responsible for both delivering marquee client leadership and shaping how Inizio Evoke wins future business. You will split your time between serving as the executive lead for our largest clients' relationships and building an excellent media growth engine. This is a highly visible role for someone who thrives equally in the boardroom and the war room.

Responsibilities

• Client Leadership (50%)
  • Be the executive sponsor and strategic lead for one of our largest client relationships.
  • Build trusted relationships with senior marketing and commercial leaders.
  • Lead integrated media strategy across HCP, patient, and consumer audiences.
  • Guide annual planning, investment strategy, measurement, and optimization.
  • Identify opportunities to expand the partnership through thinking and delivery.
  • Mentor diverse teams and enhance strategic thinking across the account.
  • Partner with Evoke integrated services, including Account Leadership, Creative, Strategy, Medical, Analytics, and Engagement Planning.
• Agency Growth (50%)
  • Build and evolve Inizio Evoke's media pitch product and go-to-market story.
  • Lead media strategy for competitive reviews, RFPs, and credentials presentations.
  • Develop repeatable frameworks, planning tools, and pitch assets that improve both quality and efficiency.
  • Coach media leaders and SMEs participating in pitches.
  • Partner with Business Development to identify opportunities and shape winning strategies.
  • Translate industry trends, AI, data, and measurement progress into compelling client solutions.
  • Represent the agency at client meetings, conferences, and industry events.

What success looks like

During your first year you will:

• Become the trusted executive partner for one of our largest clients.
• Increase media-driven organic growth opportunities.
• Build a repeatable media pitch process that differentiates Inizio Evoke.
• Improve win rates.
• Raise the strategic quality and consistency of media recommendations across the agency.
• Help position Inizio Evoke as one of the industry's most innovative healthcare media agencies.

Requirements

• 12+ years leading media strategy within an agency environment.
• Deep healthcare and pharmaceutical media expertise.
• Experience leading complex client relationships.
• Storyteller and presenter with significant pitch experience.
• Experience winning new business and building agency capabilities.
• Strong understanding of omnichannel media, analytics, and new technology.

Benefits

• Fully remote work environment.
• Outstanding company-paid benefits, including medical, dental, and 401(k).
• Tuition reimbursement.
• Flexible time off.
• Personal support and tailored learning and development opportunities.

Pay

The base salary range for this position is $215,000—$235,000 USD. This range may differ based on your experience, skill set, geographic location, and cost of living considerations.