SVP, Investment (Digital & Social)

Responsibilities

• Lead a 40+ person team
• Oversee 4 VPs who manage a large portfolio of multiple pillars and ensure social/digital planning and buying execution excellence
• Knowledge of search, audio and programmatic as well as B2B
• Provide leadership/motivation and convey the vision and values of Zenith to media staff
• Collaborate with all media channel team leads to develop and execute holistic omni-channel media solutions
• Play a leading role in all aspects of campaign management including vendor liaison and reporting
• Provide thought leadership, consultation and act as a voice for digital/social media
• Establish and grow relationships with senior media clients, as well as be a key agency contact and internal agency partner
• Work with VPs to continue to identify the development and documentation of social/paid social best practices and formal training to improve operational efficiencies within the team and the group
• Train/Support for Assistant Planners in billing, reporting, trafficking, analytics and research
• Aid in presentation of data, insights and media to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Aid in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platforms
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Manage workflow, efficient and profitable servicing of client(s), staffing levels, fosters healthy team structure, team assignments
• Responsible for all revenue management and reporting to EVP

Qualifications

• B.A. or B.S. in Marketing, Advertising or related field
• 12+ years of digital media buying/planning experience
• 8+ years of management experience
• Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person
• Excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Strong analytical, research, and quantitative skills
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot tables, etc.
• Advanced knowledge of the technology marketplace including awareness of key publishers, products and trends
• Experience with Prisma and DCM preferred
• Experience with Research tools such as Nielsen, Comscore preferred