SVP, Digital App Channel & Lending

for prose. We need headings: Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). We can choose appropriate headings: About the role (Position Summary). Responsibilities (maybe combine all responsibilities). Requirements (Education Required, Experience Required, Knowledge Required). Qualifications? Could be same as Requirements. Skills maybe part of Knowledge Required. Benefits. Also Physical Requirements maybe as a section? Could be under Requirements or separate. The instruction: prefer a few substantive sections over many thin ones. So we could combine Education, Experience, Knowledge into a "Requirements" section. Physical Requirements could be part of Requirements or separate? Might be thin; we could include under Requirements as a sublist? But we need to use

• for any list. We could have a Requirements section with subheadings? Not allowed; only h3 headings. Could embed paragraphs. We could have sections: About the role, Responsibilities, Requirements, Benefits, Physical Requirements (maybe as its own). But that's many sections. Maybe combine Physical Requirements into Requirements. Let's decide: Sections: About the role, Responsibilities, Requirements, Benefits. We need to include all substantive info: Position Summary, responsibilities list, education, experience, knowledge, physical requirements, benefits. We must not repeat job title as heading. Good. We need to format lists. Let's extract content. About the role (Position Summary): "The VP of Digital App Channel & Lending is Purpose Financial's commercial owner of the mobile app ecosystem across the Apple App Store and Google Play Store. This role serves as the general manager of the AdvanceOn product channel — our flagship cash advance offering — and all future app-native products. Reporting to the Chief Operations Officer, you'll hold full P&L accountability for the app channel and serve as its authoritative voice across a dynamic, cross-functional organization. This is a role for a bold commercial leader who thrives driving outcomes through influence - translating data into vision and aligning Growth, Product, Engineering, and Data Science toward shared commercial goals." Responsibilities: multiple bullet-like paragraphs. We'll create a
  with each responsibility as
  • . Need to preserve details. List them: - App Channel P&L & Commercial Performance: * Own app channel P&L — revenue, contribution margin, channel EBITDA, forecasting, and budgeting * Lead executive reporting on channel health, risks, and opportunities * Own app ratings and review management strategy, targeting 4.7★+ to protect discoverability and brand trust * Partner with Marketing on the app trading calendar — seasonal campaigns, in-app merchandising, and push notification strategy - App Channel Strategy & Platform Ownership: * Define and own the mobile app commercial strategy and investment sequencing for iOS and Android * Collaborate with Product and Engineering as the primary business client on roadmap priorities * Partner with Marketing on App Store Optimization (ASO) — keyword strategy, organic discoverability, and store conversion - Growth & Acquisition: * Own app channel funded customer volume targets and in-channel promotional execution * Own referral program P&L — bonus structure, conversion rates, and referral-driven funded volume * Collaborate with Growth on acquisition strategy, lifecycle marketing, and in-app UX performance - Data, Analytics & Channel Intelligence: * Own app channel performance dashboards, retention cohort tracking, and the channel KPI framework (DAU/MAU, advance take rate, re-advance rate, push notification opt-in) * Govern Apple and Google attribution frameworks and app store analytics * Partner with Data Science and Underwriting on model requirements supporting app channel experimentation and credit decisioning - People Leadership & Innovation: * Lead, develop, and retain a high-performing app channel team * Translate complex performance data into compelling narratives that align stakeholders and drive results * Champion a culture of innovation — continuously identifying new growth levers and challenging the status quo We could combine each bullet as separate
  • items, but we might lose grouping. Could embed sub-bullets? Not allowed? We can just list each as separate
  • with the detail. Education Required: "Bachelors degree, particularly with a focus in digital strategy, finance or marketing." Experience Required: includes multiple bullet points: - Experience: 7–12+ years in digital commerce, DTC, or financial services channel management; 4+ years with direct mobile app or digital channel P&L accountability - Leadership: Demonstrated experience building, leading, and developing high-performing teams; track record of creating accountability structures and coaching talent in a fast-paced, matrixed environment. - Demonstrated ability to drive outcomes through influence across Growth, Product, Engineering, and Operations - Innovation Mindset: Demonstrated ability to identify and drive new growth levers, challenge conventional channel approaches, and lead experimentation at scale — particularly in consumer engagement, monetization models, and acquisition strategy - Industry: Consumer lending, fintech, or nonprime financial services experience strongly preferred; EWA, cash advance, or short-term lending product experience highly preferred; subscription or membership monetization model experience a plus; experience navigating regulatory guidance on advance products a plus - App Engagement: Demonstrated expertise in DAU/MAU optimization, push notification strategy, app ratings management, and member lifecycle engagement — experience at a consumer fintech app (e.g., Brigit, Dave, MoneyLion, Earnin, Chime) strongly preferred - app compliance requirements (maybe part of Knowledge Required) Knowledge Required: - Platform Literacy: Deep knowledge of Apple App Store and Google Play commercial ecosystems — store algorithms, billing policies, and privacy attribution; familiarity with Apple/Google lending product policies and cash advance app compliance requirements - Financial Acumen: Proven ability to manage a channel P&L; familiarity with risk-adjusted margin (RAM) frameworks a plus - Communication & Storytelling: Ability to translate channel performance data into a compelling vision that motivates cross-functional teams and aligns executive stakeholders; proven track record of presenting complex financial and operational narratives to senior leadership in a clear, persuasive manner Physical Requirements: long sentence about sitting, standing, etc. Benefits: list: Competitive Wages, Health/Life Benefits, Health Savings Account plus Employer Seed, 401(k) Savings Plan with Company Match, Paid Parental Leave, Company Paid Holidays, Paid Time Off including Volunteer Time, Tuition Reimbursement, Business Casual Environment, Rewards & Recognition Program, Employee Assistance Program, Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks. We also have "Competencies OKR Travel 25% Attire Business Casual Other". This seems like metadata; maybe we can incorporate Travel 25% under Responsibilities? Not needed. Attire Business Casual already in benefits. OKR Travel 25% maybe a competency; could be included under Requirements? Might be thin. We could ignore as it's not substantive? It's a competency; maybe include under Requirements as a bullet. But we need to avoid filler. It's specific: OKR Travel 25%. Could be included under Requirements as a bullet. We'll include a short p for Requisition ID. Now produce HTML. Structure:

    About the role

    ...

    Responsibilities

    • Own app channel P&L — revenue, contribution margin, channel EBITDA, forecasting, and budgeting
    • Lead executive reporting on channel health, risks, and opportunities
    • Own app ratings and review management strategy, targeting 4.7★+ to protect discoverability and brand trust
    • Partner with Marketing on the app trading calendar — seasonal campaigns, in-app merchandising, and push notification strategy
    • Define and own the mobile app commercial strategy and investment sequencing for iOS and Android
    • Collaborate with Product and Engineering as the primary business client on roadmap priorities
    • Partner with Marketing on App Store Optimization (ASO) — keyword strategy, organic discoverability, and store conversion
    • Own app channel funded customer volume targets and in-channel promotional execution
    • Own referral program P&L — bonus structure, conversion rates, and referral-driven funded volume
    • Collaborate with Growth on acquisition strategy, lifecycle marketing, and in-app UX performance
    • Own app channel performance dashboards, retention cohort tracking, and the channel KPI framework (DAU/MAU, advance take rate, re-advance rate, push notification opt-in)
    • Govern Apple and Google attribution frameworks and app store analytics
    • Partner with Data Science and Underwriting on model requirements supporting app channel experimentation and credit decisioning
    • Lead, develop, and retain a high-performing app channel team
    • Translate complex performance data into compelling narratives that align stakeholders and drive results
    • Champion a culture of innovation — continuously identifying new growth levers and challenging the status quo

    Requirements

    • Bachelor's degree, particularly with a focus in digital strategy, finance or marketing.
    • 7–12+ years of experience in digital commerce, DTC, or financial services channel management; 4+ years with direct mobile app or digital channel P&L accountability.
    • Demonstrated experience building, leading, and developing high-performing teams; track record of creating accountability structures and coaching talent in a fast-paced, matrixed environment.
    • Demonstrated ability to drive outcomes through influence across Growth, Product, Engineering, and Operations.
    • Innovation mindset: ability to identify and drive new growth levers, challenge conventional channel approaches, and lead experimentation at scale —