SVP, Commerce Media Measurement & Analytics
Role Summary
The Senior Vice President, Commerce Media Measurement & Analytics is a senior leadership role responsible for developing and scaling dentsu Media’s US Commerce & Retail Media Measurement practice while delivering best-in-class analytics and decisioning for complex buy-side retail media programs.
About the role
This role works in close partnership with the EVP, Commerce Media Activation, Commerce Media Product & Platform leaders, Data Experience, and Data & Technology (D&T) teams to define how media measurement is architected, productized, and operationalized across clients, retailers, and platforms.
Responsibilities
Co-develop and scale the US commerce, retail, and affiliate media measurement and analytics practice, including frameworks, standards, and operating models.
Define and lead the development of scalable commerce and retail media dashboarding and visualization solutions, translating complex performance, incrementality, and business signals into executive-ready decision tools for clients and internal leadership.
Define and operationalize buy-side retail media & affiliate media measurement frameworks across onsite and offsite media.
Identify, evaluate, and partner with external technology, data, and visualization partners to accelerate delivery of modern measurement and reporting capabilities while avoiding bespoke, one-off solutions.
Lead measurement strategy for retail media networks like Amazon Ads, Walmart Connect, and Criteo, along with Affiliate platforms like Impact Radius.
Contribute to internal POV and thought leadership.
Qualifications
15+ years of experience in analytics, measurement, performance media, commerce media, or a related discipline, with senior-level accountability for measurement strategy and outcomes.
Deep understanding of commerce and retail media measurement, including how to connect media performance to business outcomes such as sales growth, new-to-brand, incrementality, and category impact.
Proven experience leading analytics and measurement initiatives across complex, multi-platform ecosystems, partnering closely with activation, strategy, product, and technology teams.
Knowledge expert in major retail media networks and technology like Amazon Ads, Walmart Connect (Scintilla), Criteo, Roundel, Pacvue and Skai.
Strong ability to translate complex data into clear, executive-ready insights, dashboards, and decision frameworks that influence senior stakeholders.
Experience working with BI and visualization platforms (e.g., Tableau, Power BI, Looker) in an enterprise or multi-client environment.
Demonstrated leadership in defining measurement frameworks, KPI hierarchies, and governance standards that scale across teams and clients.
Exceptional communication and stakeholder management skills, with experience influencing at VP, SVP, and C-suite levels.
Preferred
Experience defining or shaping analytics, dashboarding, or measurement architectures, including data sourcing, normalization, and KPI logic, in partnership with data or engineering teams.
Familiarity with data pipelines, metrics layers, or semantic models, sufficient to ensure consistency and reusability across dashboards and reporting solutions.
Experience evaluating, selecting, or partnering with external technology, data, or analytics vendors to accelerate measurement, visualization, or experimentation capabilities.
Working knowledge of privacy-safe analytics environments or clean rooms (e.g., retail media clean rooms, AMC, or similar) and their role in advanced measurement and experimentation.
Technical fluency in analytics concepts (e.g., SQL-based analysis, APIs, or data integrations) that enables effective collaboration with technical and product teams, without requiring hands-on execution.
Product-oriented mindset, with experience shaping analytics or measurement solutions from concept through adoption and scale.
Agency, consulting, or ad-tech experience supporting multiple clients or complex enterprise measurement needs.