SVP, Brand & Culture Strategy

About the role

Lead brand and culture strategy for a major consumer brand, connecting business objectives, cultural insights, audience behavior, and creative opportunities across multiple product and business lines.

Day-to-day responsibilities

• Lead development of strategic briefs, territories, and activation frameworks.
• Oversee strategic planning across multiple business workstreams.
• Translate consumer, category, cultural, and social insights into actionable recommendations.
• Ensure strategic continuity from brief development through execution.
• Connect learnings across programs and identify opportunities to scale successful ideas.
• Partner closely with creative, social, cultural, earned, and account teams.
• Identify emerging cultural signals, behaviors, and consumer opportunities.
• Develop strategic tools, frameworks, and processes that improve quality and consistency.
• Support proactive innovation, seasonal moments, product launches, and cultural activations.
• Coach and elevate junior strategists while maintaining a high bar for strategic quality.
• Navigate stakeholder dynamics and build alignment across teams and workstreams.
• Tie strategic recommendations directly to business objectives and measurable impact.

Required qualifications

• 12–17 years of strategy experience, with approximately 15 years preferred.
• Extensive recent agency experience.
• Strong client background; Food & Beverage experience strongly preferred.
• Deep expertise in brand strategy, with working knowledge of social strategy.
• Proven ability to develop and oversee high-quality strategic briefs from concept through execution.
• Strong understanding of consumer behavior, culture, and pop culture.
• Highly fluent and naturally engaged with current cultural trends and conversations.
• Demonstrated ability to connect strategy across multiple products, business lines, and consumer touchpoints.
• Strong business acumen with the ability to connect strategy to business impact.
• Excellent communication, collaboration, and stakeholder-management skills.
• Highly proactive, decisive, and comfortable operating in complex agency environments.
• Comfortable working directly with senior client stakeholders.

Preferred qualifications

• Food & Beverage or other highly culturally relevant client experience.
• Experience with brands that leverage music, entertainment, sports, festivals, or other cultural moments.
• Experience with retail, grocery, ready-to-drink, or at-home consumer products.
• Experience integrating brand, social, cultural, earned, and creative strategy.
• Experience coaching and developing senior or junior strategists.

Benefits

• Health, Dental, Vision, 401K

Pay & schedule

• $82 – $92 / hour W2
• Remote
• Through 12/31/26 (contract)
• Start date: 9/9/26