Supervisor, Media Strategy

About the role

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation. Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found. The Supervisor, Strategy selects media channels and programs for assigned clients based on the established strategic media approach, and with the input and expertise of cross-functional teams. They lead projects from start to finish, maintain account flowcharts, and oversee the creation of traffic workbooks and creative asset trackers. This person reports into the Associate Director, Strategy.

Responsibilities

• Pharma media experience, touching on a diverse set of conditions, disease states, and/or audiences (DTC, HCP, Payer, etc.)
• Familiarity the total marketing process and the strategic role of media
• Understanding of the role of media channels in a plan
• Expertise in various media software, ie Prisma and MediaTools
• Proactively self-educates on PHM, Publicis Groupe, and client business functions, capabilities, tools, and processes
• Supports the Director, Strategy and/or Associate Director, Strategy
• Builds trust and shows respect for all employees
• Works collaboratively with cross-functional teams
• Trains junior-level Strategy team on tools and processes
• Manages time and resources for direct reports
• On-boards and trains new hires
• Participates in formal development process, including performance management, goal-setting, mid- and yearly reviews for direct reports
• Nurtures and develops direct reports
• Participates in PHM’s interviewing efforts
• Prepares and compiles various media plan and strategic presentations
• Pulls through overall media strategy on deliverables
• Helps VP, Strategy drive the planning process
• May work across multiple accounts and campaigns
• Collaborates with internal cross-functional leaders to ensure strategic alignment of deliverables with client needs
• Provides input on media channel mix and initial budget allocation and rationale
• Ensures media