Supervisor, Media Planning

About the role

Company Description Starcom is the world's first standalone media agency, a storied innovator that continues to lead the way for many of the world's best brands. Starcom has long been the professional birthplace and proving ground for marketing leaders – CEOs, CMOs, sales leaders, and technology pioneers – and we continue to drive the industry with peerless talent and relentless innovation. From the start, we've known that achieving growth for our clients requires understanding and connecting with real people where they live and work, in ways they value. In an AI era, we remain ""Guided By Humanity,"" a phrase that describes our foundational belief that human expertise must remain in the driver's seat, supported by the best processes and technology. With our proprietary capabilities and Publicis Media's industry-leading resources and clout, we create ideas that move people and drive transformative business outcomes for brands. Overview The Media Planning Supervisor will focus on servicing clients in the creation, execution, and monitoring of media plans to secure the best investment options in a variety of mediums to maximize clients’ reach to targeted consumers. The ideal candidate for this position will be a thoughtful decision-maker and team player who loves data and has the proven ability to assist with strategic planning initiatives including: deck writing, budget and channel allocation, and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Responsibilities

• Manage planning initiatives and collaborate with various teams to execute plans across various channels including digital, tv, audio, social, programmatic and more
• Own tactical plan development, recommendation building, and negotiations across their respective channels
• Collaborate and foster relationships with key partners including clients, internal teams, and leadership
• Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development
• Analyze data to inform purchase and channel allocation
• Develop guidelines & budget allocations
• Oversee day-to-day campaign execution and be responsible for ensuring campaigns deliver on KPIs
• Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities
• Responsible for management and development of Associates and Senior Associates

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 3+ years of experience in media planning experience across media channels
• Strong understanding of local media strategy, media planning, and buying best practices
• Strong experience in local media planning and buying across both linear and digital channels
• Ability to balance strategic planning responsibilities with hands-on campaign execution and media buying.
• Experience with MediaTools and Prisma is highly preferred.
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a team setting
• Strong organizational, communication, and time-management skills
• Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment
• Proficiency in Microsoft Office Suite with strong understanding of Excel and PowerPoint

Benefits

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere
• Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

Pay

Compensation Range: USD $81,225.00 - USD $129,987.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right