Supervisor, Content

Zenith is one of Publicis Groupe’s largest media agencies, spanning 95 markets globally with US offices in New York, Burbank, Chicago, Atlanta and Detroit. For more than 30 years, we have been at the forefront of media, helping to evolve and reshape the industry. We are highly regarded as a true agency partner by many high-profile brands for our expertise across numerous categories and a wide range of capabilities that are unparalleled in the industry.

About the role

The Supervisor of Content works across content and digital, supporting the Associate Director and supported by the Negotiator/Planner and Assistant Negotiator/Planner.

Responsibilities

• Focus on direct activation with digital and content publishers, contributing to drive creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the content and digital space.
• Provide strategic input based on audience insights, deep past performance analysis, and robust knowledge of the marketplace throughout content and digital investment expertise.
• Collaborate in negotiation strategies by building strong relationships with content and digital publishers.
• Help set overall objectives and corresponding KPIs for each campaign.
• Steward smooth and timely campaign launch and execution with sharp attention to detail throughout the process.
• Perform scheduled optimization efforts for online media campaigns, including troubleshooting, ad delivery, and ad performance.
• Manage the team to accurately and timely reconcile billing.
• Collaborate with the Strategy, Precision, Video, Search, and Analytics teams to create and execute customized integrated marketing solutions, driving ROI for the brands.
• Ensure key information is provided to and through the teams in a timely manner, including updates or issues to guarantee swift turnaround and execution of campaigns.
• Ladder issues up to the Associate Director and VP as needed.
• Understand the content and digital landscape and adopt new media trends from a publisher, audience, and category perspective if relevant to clients’ objectives and able to deliver quantifiable ROI.
• Build, maintain, and grow relationships with content and digital partners while understanding the marketplace landscape.
• Support the team in building, maintaining, and growing client relationships.
• Contribute to client presentations and lead management of deliverables and communications, especially as it pertains to content and digital campaigns.
• Understand and articulate client category expertise and knowledge of the competitive landscape.
• Leverage strong project management skills and a team-player mindset to collaborate on IAT (including Creative, PR, and Shopper teams) projects and meetings to deliver holistic strategies for the brands.
• Supervise, direct, and review the development and implementation of content and digital campaigns by negotiators/planners and assistants.
• Assist in developing the team into highly respected and trusted professionals by helping grow their skill sets and thought processes through mentorship, evaluation, and training.
• Share knowledge with all team members to ensure PMX and Zenith solutions, tools, best practices, and processes are used and applied for the brands they manage.
• Travel when needed for client shoots and meetings.

Requirements

• Expertise in using the following tools encompassing Content and Digital Investment practices:
  • Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, DoubleVerify, Sales Force, MP, Amazon Attribution.
  • Content Investment: Infegy, MRI, Scarborough, eMarketer, MOAT, Fluency (Influencer Product).
• Train junior team members on these tools, answer their questions, and help them overcome any issues.
• Request negotiators/planners and assistant planners to leverage the tools and platforms when needed.

Benefits

• Medical coverage, dental, and vision.
• Disability benefits.
• 401K retirement plan.
• Parental and family care leave.
• Family forming assistance.
• Tuition reimbursement.
• Flexible time off.

Pay

Compensation range: USD $81,225.00 - USD $129,987.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position.