Subscriptions Product Marketing Manager, Connected TV, YouTube Marketing

About the role

The Connected TV Marketing team works on YouTube TV, NFL Sunday Ticket, and YouTube Primetime Channels, in addition to YouTube's carriage of live sports, such as the NFL game that was broadcast globally in September 2025. We are a collection of strategists, growth marketers, and product marketers who focus on growing these businesses for YouTube and Google.

Responsibilities

• Model growth opportunities for our subscription products spanning paid and owned channels, creating prioritization frameworks to allocate resources efficiently.
• Partner with finance and product operations to apply investment frameworks to the CTV portfolio, ensuring marketing spend and growth goals are aligned with overall business objectives.
• Evaluate new bundling and pricing opportunities across the suite of YouTube subscriptions, partnering with business development, finance, and product.
• Lead the CTV strategic roadmap, synthesizing cross-functional inputs into a cohesive CTV narrative to drive investment prioritization and leadership decision-making.

Requirements

• Bachelor's degree or equivalent practical experience
• 4 years of experience in management consulting, corporate strategy, finance, or product marketing, with a focus on subscription business models, Lifetime Value (LTV)/Customer Acquisition Cost (CAC) modeling, and financial planning.
• Experience managing multiple cross-functional or cross-team projects.
• Experience conducting market research, competitive benchmarking, and business case development to inform distribution, content, or marketing investment decisions.

Qualifications

• Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
• Experience in content marketing or sports marketing, consumer marketing, working with behavioral marketing data, and marketing analytics.
• Experience building a brand and product from scratch and ability to grow in ambiguity, where priorities and timelines may shift.
• Ability to translate complex data into actionable marketing strategies and creative insights.
• Passion for the Connected TV (CTV) landscape, subscription products, streaming television, and the YouTube ecosystem.
• Demonstrated success in driving subscription growth.

Skills

• Deep analytical excellence
• Strategic thinking
• Collaboration and cross-functional partnership
• Market research and competitive benchmarking
• Business case development
• Content marketing and branding
• Financial planning and budgeting
• Product marketing and strategy

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $116,000 - $166,000 (USD) + 15% bonus target + equity + benefits

Pay

US: $116,000 - $166,000 (USD) + 15% bonus target + equity + benefits

Schedule

N/A