Subscription Retention Specialist

About the role

The Subscription Retention Specialist owns the full lifecycle of Truly Free Home’s subscription business, from acquisition to retention to long-term value. This role sits at the intersection of growth, product, and customer experience, working directly with senior leadership.

Responsibilities

• Drive new subscriber acquisition through owned channels, paid, and bundled offers
• Develop and test compelling subscription entry points, trial offers, and incentive structures
• Partner with the marketing team to build subscriber-specific campaigns and funnels
• Own the subscriber retention strategy and KPIs, including churn rate, pause rate, and active subscriber count
• Build and optimize cancel-flow interventions, skip/pause options, and winback sequences
• Identify and act on early churn signals using customer data and behavioral insights
• Increase average order value and LTV across the subscriber base
• Own the subscriber communication calendar, emails, SMS, loyalty perks, and surprise-and-delight moments
• Ensure the subscription experience is seamless from onboarding through renewal
• Build dashboards and reports that give leadership clear visibility into subscription health
• Track cohort performance, LTV curves, and payback periods
• Run structured A/B tests and translate results into clear recommendations

Requirements

• You have 4-7 years of experience in subscription, DTC, or e-commerce growth roles
• You've directly owned retention and/or growth KPIs, not just supported them
• You're data-fluent: comfortable in Klaviyo, Google Analytics, or similar tools, and you know how to use data to make a decision
• You write and think clearly, you can turn a messy brief into a sharp strategy and a sharp strategy into a clear plan
• You're a self-starter who thrives in a fast-moving, async-first remote environment
• You care about the mission (sustainable, clean products for families) and that shows in how you work

Qualifications

• Nice to have: experience with subscription platforms, background in CPG, home goods, or health/wellness DTC brands, familiarity with SMS marketing and lifecycle automation, experience managing or mentoring junior team members

Benefits

Competitive salary + performance bonus tied to subscription KPIs

100% remote - work from wherever you do your best work in the United States of America

A mission you can stand behind: safer products for families, a healthier planet

A tight-knit team that moves fast and supports each other

Pay

$110,000 - 130,000

Schedule

Remote