Jobs · Business Development · Maryland

Studio+ Marketing Transformation - Marketing Consulting - Manager - Location OPEN

EY · Baltimore, MD · 1 wk ago
On-siteBusiness DevelopmentFull-time

About the role

We are seeking an experienced and results-driven Manager Marketing Consultant to join our growing Marketing Consulting team. In this strategic role, you will work with top-tier organizations to optimize marketing performance, leveraging your expertise in data-driven insights, marketing strategy, and innovative solutions to deliver measurable value and meaningful outcomes for our clients.

Responsibilities

  • Manage and deliver one or more processes, solutions, and/or projects with a focus on quality and effective risk management.
  • Drive continuous process improvement and identify innovative solutions through research, analysis, and best practices.
  • Lead workstream delivery.
  • Manage engagement economics.
  • Implement resource plan and budget.
  • Collaborate with senior client stakeholders to assess marketing strategies, capabilities, processes, and technology utilization, identifying opportunities to improve efficiency and maximize marketing ROI.
  • Advise clients on campaign optimization, customer segmentation, and personalization strategies by leveraging data-driven insights, advanced analytics, AI, and automation tools.
  • Support the assessment and implementation of enterprise marketing technology platforms and tools (e.g., Salesforce Marketing Cloud, Google Ads, Customer Data Platforms, etc.).
  • Develop robust marketing data strategies and measurement frameworks to enable end-to-end marketing activities and data analysis.
  • Build and maintain strong client relationships, identifying opportunities for additional value creation and driving new business initiatives.
  • Lead cross-functional teams and oversee the seamless execution of marketing transformation initiatives.
  • Mentor junior team members, fostering a culture of growth, collaboration, and innovation.
  • Stay ahead of emerging trends in digital marketing, customer experience, marketing technologies, and AI.

Qualifications

  • Bachelor’s degree required (4-year degree); MBA or equivalent is strongly preferred.
  • Typically, no less than 4 - 6 years relevant experience in marketing consulting, marketing roles, or strategic marketing projects.
  • Demonstrated expertise in at least 2-3 of the following specialties: segmentation, new growth and go-to-market strategies, marketing ROI calculation, marketing operating model, marketing cost reduction, brand strategy, customer data management or marketing technology.
  • Significant knowledge of B2B or B2C marketing leading practices, processes and technologies to help drive customer-centric solutions while reinventing their marketing strategy and operating model.
  • Experience working in marketing, customer-driven and/or growth projects within technology, telecom, media/entertainment OR consumer products/retail industry is required.
  • Significant people management experience with leading project teams and managing direct reports within an organization.
  • Ability to support business development opportunities throughout the sales lifecycle.
  • Ability to foster an innovative and inclusive team-oriented work environment, playing an active role in mentoring junior level consultants within the organization.

Skills and Attributes

  • Proven ability to navigate complex organizational structures.
  • Strong analytical and problem-solving skills.
  • Excellent communication and interpersonal skills.
  • Previous experience in strategy or business consulting.
  • Significant experience working in the marketing practice of a Fortune 500 firm, or within a marketing agency in a client-facing role.
  • Proven ability to navigate complex organizational structures and environments.
  • Strong leadership skills with the ability to inspire and motivate teams.
  • Excellent communication and interpersonal skills to build and manage relationships at all levels.

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