Student Social Media Strategist (Fall)

About the role

The LLC is seeking a creative, platform-savvy student to serve as its Social Media & Outreach Strategist. This role owns the MLLL department’s digital presence — building awareness, growing engagement, and telling the department’s story across Instagram and other social platforms.

Responsibilities

• Own and manage the MLLL and LLC Instagram presence, including feed posts, stories, reels, and highlights
• Develop and maintain a semesterly content calendar aligned with key moments: placement season, cultural events, enrollment periods, and department milestones
• Write engaging, on-brand captions, calls-to-action, and short scripts for video voiceovers
• Propose and lead recurring content series — such as faculty spotlights, student language journeys, “Meet the Department” features, and language tips — without being prompted
• Coordinate with the Videographer and Designer to brief, request, and schedule content assets needed for planned posts
• Stay current on social media trends, platform updates, and content formats relevant to a university audience
• Actively promote LLC and MLLL events, programs, and services across digital channels to increase student awareness and foot traffic
• Build and maintain relationships with language club leaders to cross-promote events and expand organic reach
• Identify and pursue collaboration opportunities with other OU departments, student organizations, and campus media
• Draft promotional copy for email announcements, digital signage, and other departmental communications as needed
• Monitor Instagram Insights and other analytics tools to track reach, engagement, follower growth, and content performance
• Prepare a brief monthly report for the LLC Manager summarizing performance trends and recommendations
• Use data to inform content decisions and refine strategy over time
• LLC Daily Support — Shared Team Responsibility
• Assist students with language placement tests and assessment procedures
• Respond to placement-related emails and direct student inquiries to appropriate resources
• Support faculty and staff with day-to-day administrative and technical requests
• Maintain a clean, welcoming, and professional atmosphere in the LLC space
• Work collaboratively with LLC staff and student team members on larger departmental projects

Requirements

• Must be currently enrolled in the Fall semester as a student at the University of Oklahoma
• Hiring is contingent upon verification of current student status

Qualifications

• Ability to speak, read, and write clear, concise English
• Highly organized and able to manage multiple tasks and deadlines simultaneously
• Strong initiative — brings ideas forward and follows through without being prompted
• Able to communicate effectively and build rapport with students, faculty, and staff
• Able to work collaboratively within a small, interdepartmental team
• Strong writing ability — clear, engaging, and adaptable in tone across platforms

Skills

• Ability to speak, read, and write clear, concise English
• Highly organized and able to manage multiple tasks and deadlines simultaneously
• Strong initiative — brings ideas forward and follows through without being prompted
• Able to communicate effectively and build rapport with students, faculty, and staff
• Able to work collaboratively within a small, interdepartmental team
• Strong writing ability — clear, engaging, and adaptable in tone across platforms

Benefits

• No benefits

Pay

Targeted salary $10.00 per hour, based on experience

Schedule

Part-time, variable — Mon–Fri, 8:00 AM–5:00 PM (contingent on class schedule)

Travel

Not required