Junior Social Media Strategist

About the role

PPK is expanding their digital team and seeking a Junior Social Media Strategist to drive clients’ social media efforts. This role will help define holistic social media strategies, concept and create content, and collaborate across departments to maintain brand consistency in look and tone. The ideal candidate is passionate about social media and content development, strategic, trend-savvy, and eager to produce engaging content that influences user behavior.

Responsibilities

• Assist in driving short and long-term social media strategy, including content development, execution, social experiences (on and offline), measurement, and reporting.
• Engage and build social audiences across multiple channels.
• Identify and execute on real-time trends, translating them into social media opportunities.
• Seek and develop relationships with key digital influencers, potential brand ambassadors, and platform partners to scale brand identity and following.
• Monitor and report on social media channels, optimizing content strategies.

Requirements

• 3-4 years minimum experience in an agency specifically working in social media, with a portfolio of experience.
• Excellent written, presentation, and conceptual skills.
• Proven problem-solving ability, self-starter mindset, and forward-thinking approach.
• Experience working within an agency or managing social media/digital initiatives for a brand.
• Team player who contributes wherever needed.
• Ability to thrive in a fast-paced, dynamic environment.
• Accomplished digital strategist with a proven track record from previous digital marketing initiatives.
• Experience with listening tools and evaluating social analytics.
• Required to pass a drug test.