Strategy & Insights Director

About the role

We are PMG, a global independent platform company engineered for impact, integrates business strategy, media, creative, and data within a single operating model powered by our proprietary operating system, Alli. With more than 1,000 employees, PMG partners with brands including Apple, Nike, Dropbox, Experian, Sephora, and Whole Foods. Our work has earned top industry honors, including Cannes Lions and Adweek’s Media Plan of the Year, and PMG has won 40+ workplace culture awards, including being the only company to rank among Ad Age’s Best Places to Work for 11 consecutive years.

Are you passionate about uncovering what drives consumer behavior, shaping impactful strategies, and leading innovative teams? We’re looking for an experienced and visionary strategy insights director to join us in transforming how brands connect with their audiences. In this role, you’ll be a key player in driving strategic initiatives, delivering meaningful insights, and helping our clients stay ahead in a constantly evolving media and retail landscape. As a senior leader, you’ll have the opportunity to mentor talented teams, manage high-profile projects, and shape our company’s approach to consumer insights and analytics. Your expertise will guide strategic decisions that inspire client success and drive business growth, all while fostering a collaborative and forward-thinking environment.

Being part of PMG means joining a company culture that’s unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation—which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way. In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture.

Responsibilities

• Design and implement a consumer insights strategy that aligns with organizational goals and drives actionable results.
• Lead cross-functional teams to integrate consumer insights into product development, marketing, and advertising strategies that resonate with audiences.
• Build strong relationships with internal teams, clients, and external partners to advance consumer insights as a core element of our strategic approach.
• Provide thought leadership on advertising strategies, leveraging a deep understanding of the media landscape and its intersection with consumer behavior.
• Oversee and execute advanced quantitative and qualitative research, translating complex findings into clear, actionable insights.
• Craft and present compelling narratives to