Director, Strategy & Insights

About the Position

This position’s role is to increase client performance through advanced analytics, strategic campaign planning, decision science, and machine learning techniques. This role is relied upon to create and demonstrate value within our client relationships, monetize that value and work cross-functionally to deliver solutions that maximize fundraising results, improve donor file health, and achieve goals.

To Be Successful, You Will

• Create and deliver compelling, customized presentations for prospects and clients that outline Machine Learning Model optimization and improvement, descriptive demographic profile reports, campaign results evaluation detail insights, donor file health descriptive tables and charts,
• Provide clients and internal account team with counsel and strategic marketing thought leadership
• Work with the clients to understand project goals (both short and long term)
• Communicate best practices that will help clients achieve their goals
• Propose new concepts and approaches that may align with clients’ goals
• Aid and help manage client onboarding to achieve exceptional customer experience
• Achieve account/individual/divisional revenue and gross profit goals
• Demonstrate incremental improvements to clients, and escalate levels of product adoption
• Consistently troubleshoot and proactively solve potential and known client issues
• Focus on identifying how to deliver an exceptional customer experience
• Participate in the development of strategies & proposals and presentations to clients and prospects
• In consultation with clients, specify effective predictive models to be used in analytic initiatives
• Consult with clients and map campaign strategy; build and evaluate client campaign strategies
• Drive the analysis of campaign performance and results, extracting insights to guide future decisions
• Analyze how clients want to consume our services, and identify ways we can improve how clients experience our services (this may touch on areas such as product management, delivery efficiency, client services practices, etc.)
• Act as key driver of Business Review Meetings with clients, specifically making sure that VeraData adds value and that we monetize that value. Ensure that we improve client campaign performance and capture revenue for VeraData for delivering those improvements
• Partner with members of our sales and client services teams to drive cross-sell, up-sell of analytic offerings resulting in increased revenue
• Identify, support, and implement new projects related to the overall improvement of fundraising & direct marketing campaigns for our clients (design, development, testing, implementation, etc.)