Strategy and Operations Senior Associate, YouTube DemandGen

About the role

The Go-to-Market Operations (GTM) team, part of Google’s Global Business Organization (GBO), ensures our complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy and ensuring flawless execution and operations against that strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across those business areas.

Responsibilities

• Drive awareness, commercialization and activation of DemandGen across all ALCS anchored to key GBO business objectives and GTM Business Forecast Meetings (BFMs), Objectives and Key Results (OKRs), scaled Plays, Recommended Opportunities (rOpps) etc.
• Collaborate on forums with sector-level video leads to ensure sector YouTube activation strategies are aligned to ALCS OKRs and BFMs, helping to track and report on progress towards annual goals, providing critical product updates and feedback programs.
• Collaborate on training, events and author scaled communication to educate ALCS sellers on how to best activate new offerings with their customers.
• Partner with Global Product Solutions (GPS) Leads (within GPS organization) and other cross-functional partners to drive future DemandGen product development, identify market-level feedback/product gaps, grow the communication efforts, define adoption OKRs, and establish value propositions.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.
• Understanding of the customer and market landscape, and how brands leverage DemandGen.
• Experience navigating ambiguity by distilling undefined issues into problem statements and exhibiting excellent judgment in challenging situations along with ability to own complex projects and datasets, manage project scoping, and drive operational excellence.
• Experience driving a strategic narrative and influencing industry perception at major events and the ability to convey complex information verbally and in writing, establishing links between customer objectives and Google's business objectives.

Benefits

• Canada: $126,000 - $130,000 (CAD) + 15% bonus target + equity + benefits
• US: $124,000 - $178,000 (USD) + 15% bonus target + equity + benefits

Pay

• Canada: $126,000 - $130,000 (CAD)
• US: $124,000 - $178,000 (USD)

Schedule

• Full-time