Strategy and Operations Lead, Media Effectiveness, Product GTM

This role may also be located in our Playa Vista, CA campus. Preferred working locations include: New York, NY, USA; Atlanta, GA, USA; Boulder, CO, USA; Chicago, IL, USA; Mountain View, CA, USA; Los Angeles, CA, USA; San Bruno, CA, USA; San Francisco, CA, USA; Sunnyvale, CA, USA.

About the job

As one of GTM’s core regional organizations, the Product Go-To-Market (PGTM) team partners with Google's largest business-carrying unit, ALCS (Americas Large Customer Sales), which generates digital ad business from large advertisers in the US, Canada, and LATAM. PGTM designs, builds, and drives ALCS product activation strategies that accelerate ALCS growth.

Measurement is at the core of value. In ALCS, we compete on value by driving outcomes our customers believe in, accelerated by AI. Our Measurement PGTM team enables this through scaled activation of products and frameworks that allows every seller to prove value our customers believe in.

This role sits within the Product GTM Team, tasked with accelerating and defending large customer sales (LCS) business growth across the region via the development and adoption of products, tools, and program best practices. As a lead on Media Effectiveness, you will be responsible for accelerating measurement product adoption and business growth, enabling critical product adoption and future-proofing the AMER business.

Measurement is a big bet for Google, and Media Effectiveness is critical in supporting our customers in making informed decisions about cross-channel budget allocation and optimizing their media spend. Measurement enables our customers to grow value for their businesses and share of wallet for Google by enabling them to optimize their spend via trustworthy and accurate ads measurement.

In this role, you’ll deliver on the core product go-to-market remit: designing and deploying regional activation programs and providing thought leadership on product activation and execution. You will also nurture and advance third-party (3P) ecosystems, agencies, and industry groups.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Responsibilities

• Lead strategic projects for Measurement, focused on Media Effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support business priorities; oversee multiple strategic opportunities and design organization-wide strategic processes to ensure long-term goals are defined and met.
• Define, align upon, and execute against priority regional product objective key results (OKRs) and activation priorities, metrics, and strategies; build rigorous governance systems to diagnose, discuss, and progress against key business goals.
• Work with internal stakeholders (e.g., Sales, Go to Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence Global stakeholders to build solutions for regional needs.
• Conduct in-depth analysis of media effectiveness products and impacted revenue data to identify trends, insights, and intelligence to support decision-making and activation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy, or corporate advisory role.

Qualifications

• Experience in sales or product strategy in traditional or digital advertising.
• Experience in Measurement, particularly Experimentation, Incrementality, Marketing Mix Models (MMM).
• Distinctive problem-solving, strategic, and investigative capabilities, and a track record of building trusted relationships with executive stakeholders.
• Strong operational excellence, with the ability to prioritize initiatives, drive progress, and adapt quickly across multiple workstreams.
• Customer-focused mindset with the ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives.

Pay

US: $152,000 - $221,000 (USD) + 15% bonus target + equity + benefits.

Benefits

Learn more about benefits at Google.