Strategy and Operations Lead, Media Effectiveness, Go-to-Market

About the role

The role within the Product Go-to-Market (GTM) Team focuses on accelerating and defending Large Customer Sales (LCS) business growth across the region via the development and adoption of products, tools, and program best practices. Key responsibilities include delivering on the core product go-to-market remit by designing and deploying regional activation programs, partnering with regional leadership to provide thought leadership on product activation and execution, and nurturing and advancing third-party ecosystems, agencies, and industry groups.

Responsibilities

• Lead projects for measurement, focused on media effectiveness (e.g., experimentation and incrementality, marketing mix models) at the Americas scale that shape the future operating model and support long-term business priorities; oversee multiple opportunities and design organization-wide processes.
• Define, align upon and execute against priority regional product objectives and key results (OKRs) and activation priorities, metrics, and strategies; build governance systems to diagnose, discuss and progress against key business growth goals.
• Work with internal stakeholders (e.g., Sales, Go-to-Market, Marketing) cross-functionally to deliver solutions that meet our business objectives; influence global stakeholders to build solutions for regional needs.
• Conduct in-depth analysis of media effectiveness products and impacted business growth data to identify trends, insights and intelligence to support decision making and activation.

Requirements

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Preferred qualifications

• Experience in sales or product strategy in traditional or digital advertising.
• Experience in measurement, particularly experimentation, incrementality, marketing mix models (MMM).
• Ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives with customer-focused mindset.
• Excellent communication skills; with an ability to present concepts to audiences.
• Excellent problem-solving, and investigative skills, with a track record of building trusted relationships with executive stakeholders.

Qualifications

• Minimum qualifications: Bachelor's degree or equivalent practical experience.
• Preferred qualifications: Experience in sales or product strategy in traditional or digital advertising.

Skills

• Experience in measurement, particularly experimentation, incrementality, marketing mix models (MMM).
• Ability to translate product offerings into sales facing value propositions in line with customer business and marketing objectives with customer-focused mindset.
• Excellent communication skills; with an ability to present concepts to audiences.
• Excellent problem-solving, and investigative skills, with a track record of building trusted relationships with executive stakeholders.

Benefits

Individual pay is determined by factors including job-related skills, experience, and relevant education or training. US: $152000 - $222000 (USD) + 15% bonus target + equity + benefits