Strategist, External Content and Digital Influence

About the role

The Strategist, External Content and Digital Influence plays a crucial role in shaping and amplifying FUJIFILM Biotechnologies' external voice through earned media, social media, and executive communications.

Responsibilities

• Support and drive proactive media relations activities across various media channels.
• Create and execute external narratives, media pitches, and briefing documents.
• Prepare senior leaders for media interviews, presentations, and external engagements.
• Monitor media trends, emerging issues, and competitor positioning to inform communications strategies.
• Manage crisis/media monitoring and communications activities as needed.
• Coordinate with external agencies, media partners, and internal stakeholders.
• Develop and implement global social content strategy across LinkedIn, YouTube, and emerging platforms.
• Support executive visibility and thought leadership initiatives.
• Create and manage scalable social media toolkits, guidance, and enablement materials.
• Conduct social listening, community management, trend analysis, and competitive benchmarking.
• Optimize social campaigns aligned with strategic brand and business priorities.
• Activate employees as authentic brand ambassadors through employee advocacy initiatives.
• Create compelling multi-format content including social posts, leadership communications, videos, campaigns, and storytelling assets.
• Analyze channel performance, media coverage, audience engagement, and campaign effectiveness.
• Use AI tools and emerging technologies to modernize workflows, content creation, analytics, and communications.

Requirements

5 years+ of experience in external communications, content creation in a global organization.

Strong understanding of media relations, corporate storytelling, executive communications, and social media strategy.

Experience supporting executive visibility and thought leadership initiatives.

Deep familiarity with digital and social media platforms, including analytics and content optimization.

Hands-on content creator mindset — comfortable writing, editing, publishing, and managing content directly across multiple formats and channels.

Experience with social media management tools, analytics platforms, media monitoring tools, and creative/content platforms such as Canva or Adobe Creative Suite.

Interest in AI tools and digital innovation within communications and content development.

Strong stakeholder management and collaboration skills with the ability to work effectively across teams, cultures, and functions.

Ability to manage multiple priorities and thrive in a fast-paced, highly collaborative global environment.

Experience in Life Sciences, Pharma, Biotech, Healthcare, or other regulated industries is highly valued.

Qualifications

Must have a bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field.

Proven track record of success in external communications and content creation.

Excellent written and verbal communication skills.

Ability to work independently and collaboratively in a dynamic team environment.

Strong organizational and project management skills.

Proficiency in Microsoft Office Suite and social media management tools.

Skills

Strategic thinking and execution.

Media relations and crisis management.

Executive communications and thought leadership.

Social media strategy and analytics.

Content creation and management.

AI and digital innovation.

Benefits

Competitive salary and benefits package.

Flexible work arrangements.

Professional development opportunities.

Collaborative and supportive work environment.

Global career growth potential.

Pay

Salary range: $80,000 - $120,000 annually.

Schedule

Full-time position.