Strategist, External Content and Digital Influence

About the role

This is a highly collaborative role at the intersection of media relations, social media, executive communications, storytelling, and corporate reputation. The Strategist, External Content and Digital Influence is an individual contributor that will work closely with the Senior Director, Media Relations & External Stakeholder Engagement and the broader Corporate Affairs organization to help shape and amplify the company’s external voice across earned media, social platforms, and executive leadership communications.

What You’ll Do

• Media Relations & External Content
  • Support and help drive proactive media relations activities across trade, business, regional, and mainstream media.
  • Help develop external narratives, media pitches, press releases, media materials, and briefing documents.
  • Support preparation of senior leaders for media interviews, presentations and external engagements.
  • Monitor media trends, emerging issues, industry developments, and competitor positioning to help inform communications strategies and opportunities.
  • Conduct crisis/issues media monitoring and communications activities, as needed.
  • Coordinate closely with external agencies, media partners, and internal stakeholders across the organization.
• Digital Channel Influence & Executive Visibility
  • Drive global social content strategy across LinkedIn, YouTube, and emerging platforms.
  • Develop engaging and differentiated content that strengthens thought leadership, recruitment, reputation, and brand visibility.
  • Partner with senior leaders and subject matter experts to support executive positioning and leadership visibility initiatives.
  • Help create scalable social media toolkits, guidance, and enablement materials for leaders and employees.
  • Support social listening, community management, trend analysis, competitive benchmarking, and performance reporting to continuously optimize impact.
  • Help manage paid and organic social campaigns aligned with strategic brand and business priorities.
  • Support employee advocacy initiatives and help activate employees as authentic brand ambassadors.
• Content, Campaigns & Corporate Storytelling
  • Create compelling multi-format content including social posts, leadership communications, videos, campaigns, media materials, and storytelling assets.
  • Partner closely with internal communications, site communications, HR, commercial teams, and subject matter experts to ensure strong alignment and amplification across channels and audiences.
• Digital Innovation, Analytics & AI
  • Use AI tools and emerging technologies to help modernize workflows, content creation, analytics, and effective communications.
  • Track and analyze channel performance, media coverage, audience engagement, and campaign effectiveness to help optimize communications activities.

What We’re Looking For

• 5 years+ of experience in external communications, content creation in a global organization.
• Strong understanding of media relations, corporate storytelling, executive communications, and social media strategy.
• Experience supporting executive visibility and thought leadership initiatives.
• Deep familiarity with digital and social media platforms, including analytics and content optimization.
• Hands-on content creator mindset — comfortable writing, editing, publishing, and managing content directly across multiple formats and channels.
• Experience with social media management tools, analytics platforms, media monitoring tools, and creative/content platforms such as Canva or Adobe Creative Suite.
• Interest in AI tools and digital innovation within communications and content development.
• Have a curious, experimental, and data-driven mindset.
• Strong stakeholder management and collaboration skills with the ability to work effectively across teams, cultures, and functions.
• Ability to manage multiple priorities and thrive in a fast-paced, highly collaborative global environment.
• Experience in Life Sciences, Pharma, Biotech, Healthcare, or other regulated industries is highly valued.