Strategic Product Marketing Manager
Ladders · United States · 1 wk ago
RemoteRemoteMarketing$117k–$147k/yrFull-time
For our client, we are seeking a Strategic Product Marketing Manager to join the team of a leader in the Finance & Insurance space. This role will shape go-to-market strategy for major product and partner launches, ensuring clear positioning and messaging that resonate with customers and the market. You will work closely with Product Management, Sales, Partner, and Marketing teams to influence roadmap priorities, strengthen sales effectiveness, and translate market insights into actionable strategy. The position is well-suited for a product marketing leader who can combine customer understanding, competitive intelligence, and data-driven decision-making to drive adoption and business growth. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $117,000 – $147,000 annually Responsibilities Lead go-to-market strategy for major product and partner launches, defining frameworks and execution plans Develop product positioning and messaging frameworks based on customer insights and market trends Drive collaboration with Product Management to influence roadmap priorities using market intelligence Conduct competitive analysis to identify threats and opportunities for positioning strategies Create sales enablement programs that enhance sales effectiveness through narratives and competitive guidance Qualifications 6-10 years in product marketing or related SaaS roles with ownership of product positioning and launch strategy Bachelor's degree in Marketing, Business, Communications, or a related field Advanced skills in product positioning and messaging strategy for SaaS platforms Strong cross-functional leadership experience with Product, Sales, Marketing, and Partner teams Data-driven decision-making abilities using product adoption and market signals Benefits Remote-first work environment with a focus on diversity and inclusion Unlimited paid time off to promote work-life balance 401(k) plan with employer match to support retirement savings A fun and engaging company culture that values employee well-being Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.