Strategic Product Manager

We are seeking a highly experienced Strategic Product Manager for one of our Strategic Growth Units (referred to internally as Engage). Key sectors include stadiums, venues, casinos, hospitality, healthcare, and transportation. This global, market-facing role focuses on understanding customer needs, analyzing competitive dynamics, identifying growth opportunities, and translating insights into compelling product strategy.

About the role

You will act as the bridge between the external market and our internal Product Management teams, bringing market intelligence, customer insight, and strategic thinking together to support long-term product positioning, differentiation, and solution roadmaps. With an expected focus of approximately 80% external engagement and 20% internal collaboration, this role is ideal for someone who enjoys working closely with customers, partners, Sales, Marketing, Customer Success, and senior stakeholders across international markets.

You will own market intelligence, competitive positioning, solution-level strategy, and the 3–5-year roadmap that drives growth, differentiation, and commercial success. This role is likely remote based in the USA, with flexibility essential due to frequent travel and working across international time zones.

Responsibilities

• Market Analysis & Competitive Intelligence
  • Conduct deep market analysis to understand trends, customer needs, and industry shifts.
  • Perform competitive analysis to benchmark competitors and identify threats/opportunities.
  • Define clear unique selling points and differentiation strategies.
  • Identify new market opportunities, partnerships, and emerging risks.
  • Deliver market research reports, segmentation studies, personas, and user insights.
• Product Strategy, Positioning & Roadmap
  • Develop compelling product positioning and value propositions.
  • Build a long-term solution roadmap aligned with strategic business goals.
  • Work closely with Product Management to ensure innovation aligns with market needs.
  • Submit new product requests with business cases for Go/No-Go decisions.
  • Propose pricing strategies and own the consolidated price list for the Growth Unit.
  • Define customer transition plans for new solutions.
• User Research & Marketing Collaboration
  • Spend time with end users, partners, Sales, and Customer Success to gather insights.
  • Partner with Marketing on go-to-market plans, launches, and solution demos for trade shows.
• Stakeholder Communication
  • Deliver clear, strategic updates to executive leadership and regional Sales & Customer Success teams.

Requirements

You are a strategic, commercially aware product professional who is comfortable operating globally, engaging directly with customers, and turning complex market information into practical recommendations. You will be confident working across cultures, time zones, and functions, with the ability to influence without direct authority and communicate clearly with senior stakeholders.

• Proven experience in strategic market analysis and competitive intelligence.
• Strong background in product strategy, solution positioning, and roadmap development.
• Ability to work cross-functionally with Product, Sales, Marketing, and Customer Success.
• Experience developing pricing strategies and segmentation models.
• Excellent communication and storytelling skills for executive audiences.
• Commercial mindset with strong analytical and strategic thinking abilities.
• Experience in externally focused roles (market-facing, customer-facing, partner-facing).

Qualifications

• Bachelor’s degree in a relevant technical, product, strategy, innovation, engineering, or related field.
• Additional certifications in product management, market research, or competitive intelligence are a plus.

About VITEC

VITEC is a market-leading provider of IPTV, digital signage, and video streaming technologies that help organizations harness the power of video to communicate, educate, and entertain. We pioneer hardware and software for video encoding, decoding, transcoding, archiving, and streaming over IP. Our end-to-end video streaming solutions enable customers to capture TV and video content from any source and manage its delivery to any connected device via an existing network.

From corporate, broadcast, and venues to accommodation, government, and military, VITEC has global expertise in delivering complex, proAV solutions. Our award-winning IPTV platform is a powerful suite of services for content management, digital signage, video archiving, and video wall processing. Headquartered in Paris, France, we have a global reach through offices across the Americas, Europe, Middle East, Africa, and Asia Pacific.

VITEC is the first Zero Carbon MPEG company and encourages customers to buy GreenPEG™ to support environmental efforts in reducing greenhouse gases.

Benefits

• People: Our teams are dynamic and inclusive, valuing uniqueness and autonomy. We empower individuals to make a difference.
• Work/Life Balance: We prioritize work-life balance with hybrid and flexible working options where possible.
• Growth Potential: International collaboration and continuous learning opportunities foster innovation and evolution.
• Diversity and Inclusion: We believe diversity and inclusiveness are vital to our success. Your unique perspective matters.
• Team Culture: Our inclusive culture encourages career growth, with small teams ensuring your contributions are recognized.
• Benefits Package: We focus on physical, emotional, financial, and social well-being, offering a comprehensive benefits package.