Strategic Partnership Marketing Manager - Data Center

About the role

The Strategic Partnership Marketing Manager – Data Centers develops and executes partnership-driven marketing strategies that accelerate growth across Gates’ Data Center business. This role acts as a key partner to Sales, Product, and Strategic Accounts to translate ecosystem dynamics, customer needs, and market insights into impactful co-marketing programs and partnerships across the data center value chain.

Responsibilities

• Develop and execute strategic partnership marketing plans aligned to Gates’ Data Center growth strategy.
• Identify, prioritize, and manage key ecosystem partnerships including OEMs, hyperscalers, colocation providers, engineering firms, and system integrators.
• Design and execute co-marketing initiatives such as joint events, campaigns, technical content, and thought leadership with partners.
• Enable Sales and Strategic Account teams with partner-driven marketing tools, messaging, and campaigns to accelerate pipeline growth.
• Align ‘push’ (OEM, channel, partners) and ‘pull’ (end users, hyperscalers) marketing motions to create a cohesive go-to-market approach.
• Collaborate with product management and engineering to effectively position Gates’ data center assembly and fluid conveyance solutions.
• Own partner marketing performance metrics including lead generation, pipeline impact, and ROI of campaigns and partnerships.
• Manage relationships with external partners and agencies to ensure high-quality execution and consistent brand messaging.
• Develop compelling value propositions and messaging tailored to key data center customer segments.
• Analyze market trends, customer insights, and competitive activity to refine partnership marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of experience in strategic marketing, partnership marketing, or business development roles.
• Experience working with partners and executing co-marketing programs in a B2B or industrial environment.
• Strong understanding of data center market dynamics and ecosystem players preferred.
• Proven ability to collaborate across sales, product, and marketing organizations.
• Strong communication, project management, and analytical skills.

Preferred Qualifications

• Experience in data center infrastructure, liquid cooling, or thermal management markets.
• Familiarity with fluid systems, assemblies, or industrial manufacturing solutions.
• Experience supporting global or multi-region marketing programs.
• Ability to translate technical concepts into customer-facing marketing content.
• Strategic and commercial mindset with ability to connect partnerships to business growth.
• Strong relationship-building and influence skills across internal and external stakeholders.
• Ability to operate in a fast-paced, evolving market environment.
• Data-driven decision-making and performance tracking.
• Collaborative, proactive, and results-oriented approach.

Skills

• Strategic and commercial mindset with ability to connect partnerships to business growth.
• Strong relationship-building and influence skills across internal and external stakeholders.
• Ability to operate in a fast-paced, evolving market environment.
• Data-driven decision-making and performance tracking.
• Collaborative, proactive, and results-oriented approach.

Pay

Salary Range: $120,000 - $155,000

Benefits

• Medical, Dental, Vision insurance and other voluntary benefit options (benefits begin on the first day of the month immediately following your date of hire).
• 3 weeks of paid vacation + 11 holidays (9 scheduled & 2 floating) + 8 sick days (all vacation days are accrued).
• 401(k): 3% company contribution and additional 3% company match.
• Tuition Reimbursement.