Strategic Marketing Leader - Power & Grid

Key Responsibilities

• Define and execute a segment-specific marketing plan aligned with segment strategy and growth objectives.
• Develop clear segment positioning and differentiated value proposition across the energy ecosystem (generation → grid → distribution → digital).
• Build persona-based messaging frameworks (e.g., utilities, developers, EPCs, regulators, CTOs, asset owners).
• Partner with segment leadership, sales, and offer teams to ensure tight alignment between strategy, pipeline priorities, and marketing execution.
• Continuously monitor market trends, regulatory developments, and competitor positioning to refine marketing strategy.
• Define and lead integrated marketing campaigns focused on segment priority plays.
• Optimize channel mix (digital, ABM, events, partners) to maximize impact.
• Create a cohesive end-to-end story across Schneider’s portfolio: Power systems + Grid automation + Digital + Software (AVEVA, ETAP).
• Manage and ensure consistency across all customer touchpoints: Sales enablement, Campaign messaging, Executive communications, Events and PR.
• Develop high-impact thought leadership narratives aligned to industry shifts (grid constraints, electrification, AI load demand).
• Support executive visibility: Keynotes, Panels, media engagements, Strategic speaking opportunities.
• Collaborate with PR, analyst relations, and public affairs to elevate Schneider’s voice in the market.
• Lead development of high-impact, field-ready assets: Segment storytelling decks, Strategic account kits, Value proposition frameworks.
• Own marketing performance tracking and reporting dashboards.
• Manage budget allocation across priority plays and campaigns.
• Cook up with internal teams and agencies to ensure quality of execution.

Qualifications

• Bachelor’s in marketing, Communications, Engineering, or related field (MBA or advanced degree preferred).
• 8+ years in B2B marketing within energy, power, or industrial sectors.
• Strong understanding of North American power & grid ecosystem.
• Experience collaborating with cross-functional teams in a matrixed organization.
• Ability to translate market/customer needs into actionable marketing plans.
• Strong leadership presence with the ability to influence executives, lead teams, and collaborate cross-functionally.
• Exceptional writing, storytelling, and content strategy skills.
• Data-driven mindset with experience managing marketing KPIs and reporting.
• Comfortable with ~25% North American travel for events, team engagement, and strategic meetings.

What's in it for me?

• High-visibility role where your strategies directly influence revenue growth and market positioning.
• Collaboration with Strategy, Product Management, Sales, and R&D on innovation and go-to-market execution.
• Professional growth opportunities through complex, cross-functional projects and strategic initiatives.
• A team that values your expertise, judgment, and contributions to our marketing success.

Pay Range

The expected pay range for this full-time position is USD 117,600 - USD 176,400 per year.

Benefits

• Care for Yourself and Your Family: Medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks, flexible work arrangements, paid family leaves, well-being programs, 12 holidays per year, and 15 days of paid time off per year.
• Invest and Plan Your Future: Competitive pay and programs including base salary, incentives, company share ownership, and 401(k) with match.
• Grow Your Skills and Career: Performance discussions, global opportunities, the Schneider Career Hub, and learning platforms like Coursera.
• Team Up in the Workplace: Encouragement of collaboration, recognition, sharing your voice, and an inclusive workplace.
• Support Your Community: Volunteer leave, programs with the Schneider Electric Foundation, youth education initiatives, and military leave benefits.