Strategic Communications Outreach Specialist

About the Role

Location: Washington, DC; McLean, VA; Remote. Department: Department of Transportation (DOT), Federal Highway Administration (FHA). Type: Full Time. Minimum Experience: Experienced. Security Clearance Level: Public Trust. Salary Range: $90,000 – $112,500. Military veterans are highly encouraged to apply.

Responsibilities

• Develop and execute integrated communication strategies and marketing initiatives to promote agency initiatives and expand the magazine’s global readership.
• Translate complex technical or policy information into accessible, high‑impact content across digital and print platforms, ensuring a cohesive and influential online presence for the agency and its primary publications.
• Develop and execute comprehensive outreach strategies and promotional campaigns.
• Manage multiple, simultaneous projects tailored to diverse audiences across various media outlets, ensuring messaging is effectively altered for each demographic.
• Lead all marketing efforts to increase magazine subscriptions and digital readership.
• Manage quarterly promotions, provide branding support, and coordinate with authors for feature story promotions.
• Generate high‑quality content, including writing, editing, and designing graphics for social media, web pages, and electronic newsletters.
• Ensure the magazine and agency maintain a cohesive, professional online presence.
• Conduct in‑depth market research and reader surveys to refine outreach strategies.
• Measure and evaluate the effectiveness of all campaigns and social media efforts using advanced analytics to drive data‑informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events.
• Develop event‑specific materials and innovative strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Requirements

• Six (6) to ten (10) years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise in developing social media campaigns that substantially increase subscriptions or readership.
• U.S. citizenship required.
• Must possess or qualify for a Public Trust (MBI) security clearance.
• Bachelor’s degree or higher in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• Desired experience: Transportation experience, especially in highway and surface transportation.
• No professional certifications required.

Pay

Salary Range: $90,000 – $112,500 per year.

Schedule

Full‑time position.