Strategic Communication Outreach Specialist

Location: McLean, VA (occasional support at FHWA HQ, Washington, DC)
Clearance required: Unclassified – USDOT badge and favorable National Agency Check with Inquiries (NACI, low risk / non‑sensitive); E‑Verify required.

Responsibilities

• Develop and execute comprehensive, integrated outreach strategies and promotional campaigns, managing multiple simultaneous projects tailored to diverse audiences across various media outlets.
• Lead all marketing efforts to increase magazine subscriptions and digital readership, including quarterly promotions, branding support, and coordination with authors for feature‑story promotion.
• Generate high‑quality content—writing, editing, and designing graphics—for social media, web pages, and electronic newsletters, ensuring a cohesive professional online presence.
• Conduct in‑depth market research and reader surveys; measure and evaluate campaign and social‑media effectiveness using advanced analytics to drive data‑informed decisions.
• Provide comprehensive staffing and marketing support for tradeshows, conferences, and internal/external events, developing event‑specific materials and strategies to engage attendees and increase subscriptions.
• Synthesize complex highway, surface transportation, or policy information into compelling narratives for both the general public and technical stakeholders.

Qualifications

• Bachelor’s or Master’s degree in Communications, Marketing, Public Relations, Journalism, or a closely related field.
• 6–10 years of progressively responsible professional experience in strategic communications, digital marketing, and public affairs.
• Demonstrated expertise developing social‑media campaigns that substantially increase subscriptions or readership.

Desired Qualifications

• Experience in a Federal environment.
• Knowledge of transportation research, specifically highway/surface transportation.